What data do I need to start?

That is the floor, not the ceiling. From those three columns Mission builds the Instant Insights module: who is active, lapsing or lapsed, who gives on a rhythm and who has drifted off it, who could give more, who looks like your best. Mission makes the donation id itself, so you don't need one.

We build Instant Insights on your real file once and walk you through it the way an analyst would. It stays yours, free for life. A full Mission deployment, with every source joined, every pathway and your own modules, is the Companion price.

When you're ready for more, Mission joins gifts, memberships, events, volunteering, grants and campaigns into one record per person. The Field Guide lists what each source adds.

• Every insight the three columns build
• Learn Mission, the free course