Questions charities ask
7 questions, each with its source
Short answers to the questions charities ask us first. Each one links to where it comes from.
The questions
Does Apteco Mission replace my CRM?
No. Your CRM stays. Mission sits underneath it and the other places your supporter data lives, joins them into one record per person, and builds the insight your CRM can't.
What data do I need to start?
Three columns from your donation file: supporter ID, gift amount and gift date. No names, no addresses, no cleanup project first.
Why do first-time donors not give again?
Mostly because nobody asks them in time. The sector's own numbers say retention keeps slipping; a second ask inside the first ninety days is what changes it.
How is Mission different from a CRM, a reporting tool or a data consultant?
A CRM stores what happened. A reporting tool draws what you ask it to. A consultant writes a report that goes stale. Mission computes the insight once, keeps it current, and hands your team the list to act on.
What should I ask any data vendor before I sign?
Five questions. If a vendor can't answer them in plain words, they're selling you furniture without a foundation.
What does Canadian research say about nonprofits and data?
That most Canadian nonprofits know digital skills matter, few feel digitally joined up, and almost none can hire the technical staff to fix it.
Where does my supporters' data live?
Canadian hosting is available, so your supporters' data can stay in Canada.
Twenty minutes, from your own reports and the questions on this page, not a slide deck.
Ask us yours
You'll know by the end whether there's something here for you.
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