11 journeys, one job each
11 ready-made campaign journeys, each built in Apteco Orbit for one job: a welcome, a milestone, an appeal, a volunteer push, an application. A pathway is the whole plan from data to action; a campaign is the journey inside it, step by step. Every one of the 20+ pathways has one too.
Sample charity: the people and numbers in these screens are made up, so the picture shows the tool, not a result.
Every journey in Orbit is built from the same few pieces. Once you can read one, you can read them all, and change any of them for your own charity.
Entry
the audience that starts it, and a trigger that adds people the moment something happens
Steps
an email, a text, a letter list, a call sheet, a form, a wait
Splits
a question about each person: what they clicked, which list they are on, a test group
Goals
what counts as done, so a gift stops every step left
A new supporter's first weeks, and the moments worth marking after that.
Turning a gift into a habit, and testing what works.
An urgent ask, and the story that earns it.
Asking people what they care about, and remembering the answer.
Inviting, thanking and following up around what people do, not only what they give.
A form, an approval and a decision, run as a journey.
Each pathway's Activate stage is a campaign journey built the same way: its own entry audience, splits and triggers. Open one at its journey.
A split, a trigger and a wait, as they look on the canvas.
Learn Mission is a free course. Part 7 reads each of these journeys end to end and says what to change for your own charity.
Tell us who you are and what you need. An Apteco Architect gets your request and gets in touch to set it up with you.
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