Campaign journey in Apteco Orbit
Do donors and volunteers hear about the impact they made, in words that fit what they did? Impact told in the supporter's own role is the stewardship most charities mean to do and rarely finish.
Sample charity: the people and numbers in these screens are made up, so the picture shows the tool, not a result. Scroll inside the journey to read it all.
An impact update that says the same thing to a donor and a volunteer fits neither. This journey tells each one their own story, every quarter.
Impact Awareness starts from Registered Interested Supporters and opens with an Audience Split, Supporter Type Split.
The audiences and pathways this journey works with, and how to build journeys like it.
Point it at everyone who has opted in to hear from you. Write two quarterly updates, one in donor words and one in volunteer words, and let the split do the sorting. The quarterly loop means you only write four emails a year per branch, and every supporter gets the right one.
An impact update that says the same thing to a donor and a volunteer fits neither. This journey tells each one their own story, every quarter. Impact told in the supporter's own role is the stewardship most charities mean to do and rarely finish.
Impact Awareness starts from Registered Interested Supporters and opens with an Audience Split, Supporter Type Split.
Donated gets How your donation impacts, then the Donation Quarterly Update loop: Your donations making the difference, a quarterly wait, repeat. Volunteered gets Volunteers at the heart of what we do, then the Volunteer Quarterly Update loop: Volunteers impact, quarterly. Everyone Else gets Stories behind the action, a 5-day wait, and an Interaction Split, Engagement check: a click earns What is your story?, a follow of the organization earns Thank you for choosing us, then into the Diagram hold loop (a month, then round again).
Point it at everyone who has opted in to hear from you. Write two quarterly updates, one in donor words and one in volunteer words, and let the split do the sorting. The quarterly loop means you only write four emails a year per branch, and every supporter gets the right one.
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