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Impact Awareness

Stop 49 of 58 · about 6 minutes

Do donors and volunteers hear about the impact they made, in words that fit what they did? An impact update that says the same thing to a donor and a volunteer fits neither. This journey tells each one their own story, every quarter.

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Impact Awareness: a Supporter Type Split into Donated, Volunteered and Everyone Else, two quarterly update loops, the Diagram hold loop and the Story acknowledgement trigger.
Impact Awareness: a Supporter Type Split into Donated, Volunteered and Everyone Else, two quarterly update loops, the Diagram hold loop and the Story acknowledgement trigger. Open full size

Sample charity: the people and numbers in these screens are made up, so the picture shows the tool, not a result.

The lesson

Impact Awareness starts from Registered Interested Supporters and opens with an Audience Split, Supporter Type Split:

  • Donated gets How your donation impacts, then the Donation Quarterly Update loop: Your donations making the difference, a quarterly wait, repeat.
  • Volunteered gets Volunteers at the heart of what we do, then the Volunteer Quarterly Update loop: Volunteers impact, quarterly.
  • Everyone Else gets Stories behind the action, a 5-day wait, and an Interaction Split, Engagement check: a click earns What is your story?, a follow of the organization earns Thank you for choosing us, then into the Diagram hold loop (a month, then round again).

A Story acknowledgement triggered event sends Story of a thousand memories when a supporter shares a story.

How to use it. Point it at everyone who has opted in to hear from you. Write two quarterly updates, one in donor words and one in volunteer words, and let the split do the sorting. The quarterly loop means you only write four emails a year per branch, and every supporter gets the right one.

Watch this stop · about a minute

Your turn, in Orbit

  1. Open Impact Awareness.
  2. Click the Supporter Type Split and read its three branches.
  3. Follow the Donated branch into its quarterly loop. How long is the wait?
  4. Find the Story acknowledgement triggered event and read what it sends.

Quick check

How often do donors in this journey get an impact update?
  • Weekly
  • Monthly
  • Quarterly

Answer: Quarterly

Need a hint?

The loop is called Donation Quarterly Update.

Why it matters

Impact told in the supporter's own role is the stewardship most charities mean to do and rarely finish.

Read on

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Learn Mission is a free course. You read a little, do it yourself, then answer one quick check. Orin, the assistant in Orbit, walks with you. Your progress stays in your browser.

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