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Rebate Program Application: beyond email

Stop 55 of 58 · about 6 minutes

What happens to the people who never open the email? Can the journey try another channel? Most journeys are email all the way down. This one adds ads, push notifications and a call list for people who did not respond, and a confirmation for those who did.

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Rebate Program Application: the invitation email, an interaction split into submitted, clicked without submitting, unsubscribed and everyone else, with Meta Ads, push notifications and a call file for the unresponsive.
Rebate Program Application: the invitation email, an interaction split into submitted, clicked without submitting, unsubscribed and everyone else, with Meta Ads, push notifications and a call file for the unresponsive. Open full size

Sample charity: the people and numbers in these screens are made up, so the picture shows the tool, not a result.

The lesson

Rebate Program Application starts from an Audience and sends the Rebate Program Application Invitation email. An Interaction Split, Split based on email action, sorts people three ways:

  • Submit Application goes to the Post Application Campaign: a Confirmation of Application Submission email, then exit.
  • Click Through to Landing Page No Submit goes to the Reminder Campaign, with a Hold Participants step before the end.
  • Unsubscribe goes to Add to Unsubscribe List and exits.
  • Everyone Else (unresponsive) gets three more channels: Meta Ads (Target Publicly), Push Notifications, and a File called Unresponsive for a Call.

How to use it. Use this shape whenever the goal is an action with a form: an application, a registration, a survey. The interaction split needs a landing page the email links to, so the journey can tell a click from a submission. The ads and push steps need those channels set up in Orbit; if you don't have them, the Unresponsive file alone, printed as a call list, does most of the work.

Watch this stop · about a minute

Your turn, in Orbit

  1. Open Rebate Program Application.
  2. Click the Interaction Split and read its four branches.
  3. Follow Everyone Else. Which channels does it use?
  4. Follow Submit Application. What is the confirmation step?

Quick check

In this journey, who gets the Meta Ads and push notifications?
  • People who submitted an application
  • People who unsubscribed
  • People who did nothing with the email

Answer: People who did nothing with the email

Need a hint?

The Everyone Else branch is the unresponsive one.

Why it matters

Email reaches the people who read email. The rest of your supporters are still there, and a journey can reach them too.

Read on

Read more in the Apteco Help Hub

Learn Mission is a free course. You read a little, do it yourself, then answer one quick check. Orin, the assistant in Orbit, walks with you. Your progress stays in your browser.

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