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Volunteering push

Stop 52 of 58 · about 6 minutes

How do you invite supporters to volunteer, thank the ones who do, and nudge the ones who stopped? Volunteer recruitment is usually one email before each event. This journey keeps the invitation open all year and treats a lapsing volunteer differently from a new one.

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Volunteering push: one email, an engagement split, then the Volunteers split into Active (thank you), Lapsing (comeback) and Everyone Else (opportunity), all redirecting to the Like anything you see? calendar loop.
Volunteering push: one email, an engagement split, then the Volunteers split into Active (thank you), Lapsing (comeback) and Everyone Else (opportunity), all redirecting to the Like anything you see? calendar loop. Open full size

Sample charity: the people and numbers in these screens are made up, so the picture shows the tool, not a result.

The lesson

Volunteering push starts from Active supporters:

  1. Volunteers make our world go round email, then 4 days.
  2. An Interaction Split, Engagement: the engaged go on; Unsubscribed and Bounced exit.
  3. An Audience Split, Volunteers: Active volunteers get Thank you!; Lapsing volunteers get Volunteering comeback; Everyone Else gets Volunteering opportunity.
  4. All paths redirect to Like anything you see?: the Volunteering calendar email, a 1 month wait, then exit.

The Register of volunteering interest triggered event sends a Thank you the moment someone registers interest.

How to use it. The Volunteers split needs the volunteer status you saw on Volunteer Insights: active, lapsing, never. That is the Field Guide's Volunteers Who Have Never Given logic turned around: here it finds donors who have never volunteered. Run it monthly so the calendar email always has the next events in it.

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Your turn, in Orbit

  1. Open Volunteering push.
  2. Find the Audience Split called Volunteers and read its three branches.
  3. Which email does a lapsing volunteer get?
  4. Find the triggered event. What does registering interest earn?

Quick check

A supporter volunteered last year but not this year. Which email does this journey send them?
  • Thank you!
  • Volunteering comeback
  • Volunteering opportunity

Answer: Volunteering comeback

Need a hint?

Lapsing is the middle branch of the Volunteers split.

Why it matters

The same invitation to a stranger, a regular and a lapsed volunteer lands three different ways. The split fixes that.

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Learn Mission is a free course. You read a little, do it yourself, then answer one quick check. Orin, the assistant in Orbit, walks with you. Your progress stays in your browser.

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