Apteco Learn Mission Schedule Time with an Apteco Architect Play with a Live System

Get creative for our cause: fundraisers

Stop 53 of 58 · about 6 minutes

Who is fundraising for you right now, and who did it once and stopped? Community fundraisers are supporters who recruit other supporters. They need a pack, ideas, and a thank-you that arrives when the money does.

Do this stop in the courseRead the lesson
Get creative for our cause: a Fundraising activity split into active, lapsing and everyone else, the Fundraising joy loop, the fundraising pack path and the Fundraising acknowledgement trigger.
Get creative for our cause: a Fundraising activity split into active, lapsing and everyone else, the Fundraising joy loop, the fundraising pack path and the Fundraising acknowledgement trigger. Open full size

Sample charity: the people and numbers in these screens are made up, so the picture shows the tool, not a result.

The lesson

Get creative for our cause starts from Fundraisers and splits on Fundraising activity:

  • Active Fundraisers get We can support you, then the Fundraising joy loop: Any fundraising opportunity?, 4 days, Inspired by others, and the Request a fundraising pack path.
  • Lapsing Fundraisers get Fundraising matters, then the same loop.
  • Everyone Else is directed into the pack request path with Fundraising ideas, a month's wait, then exit.

The Fundraising acknowledgement triggered event sends a Thank you when a fundraiser's money arrives.

How to use it. Your Fundraisers audience is anyone with a fundraising page or a sponsored event in the last two years. The split needs a lapsing definition (no fundraising this year, some last year). The pack request path is where you put your real materials: a download, a form, a call. The triggered thank-you is the most important block: fundraisers notice when the thank-you is late.

Watch this stop · about a minute

Your turn, in Orbit

  1. Open Get creative for our cause.
  2. Read the Fundraising activity split and its three branches.
  3. Follow Active Fundraisers into the Fundraising joy loop. How long between the two emails?
  4. Find the Request a fundraising pack path. What would you put there?

Quick check

What triggers the Thank you email in this journey?
  • A click on any email
  • Fundraising acknowledgement: a fundraiser's money arriving
  • The 4-day wait ending

Answer: Fundraising acknowledgement: a fundraiser's money arriving

Need a hint?

The trigger is about money arriving, not about email clicks.

Why it matters

A fundraiser who feels thanked on time fundraises again. One who waits a month for a thank-you usually doesn't.

Read on

Read more in the Apteco Help Hub

Learn Mission is a free course. You read a little, do it yourself, then answer one quick check. Orin, the assistant in Orbit, walks with you. Your progress stays in your browser.

Do this stop yourself

It is stop 53 of 58. Open it in the course, or start from the beginning.

Open this stop in the course

All of Part 7: The campaigns

The whole course, stop by stop