Everything built for Apteco Mission, in one place. See what each one is for, read it on its own page, then ask us for it on your own system. For clients, partners and Apteco offices.
The Board Pack That Builds Itself5 stepsBoard-ready numbers before every meeting. The numbers your board asks for, gathered from every system and ready before every meeting.Request
Volunteer Appreciation and Drift6 stepsDrifting volunteers noticed in time. Thank volunteers at the moments that matter, and notice when someone starts to drift before they are gone.Request
Members Who Stopped Showing Up7 stepsQuiet members noticed before renewal. Notice the members who have stopped coming, long before their renewal is due, and reach them while it still matters.Request
Funder Reporting and Stewardship5 stepsNo more missed funder reports. Never miss a report deadline, and keep returning funders close between applications.Request
Clean and Considerate Communications6 stepsNo message to anyone who opted out. Every message respects each person’s wishes and reaches a real inbox, across every channel and every team.Request
Acquisition, ads and channels
Look-alikes: More People Like Your Best7 stepsMore people like your best supporters. Orbit finds the people already on your file who most resemble your best supporters, then Meta finds more of them beyond it.Request
The Dynamic Ask Appeal6 stepsThe right ask for every person. Every supporter sees an ask built from their own giving history, in every channel at once.Request
Always-On Ad Audiences5 stepsAd spend aimed at the right people. Google, Meta and LinkedIn always hold the right people: the ones you want to reach, and the ones you should stop paying for.Request
Cost to Acquire a Supporter6 stepsThe real cost of a new supporter. What each campaign and channel really costs per new supporter, next to what those supporters give in their first year.Request
Channel Effectiveness7 stepsBudget follows the channels that keep supporters. Which channels win the first gift, and which keep supporters giving, side by side, every month.Request
Fundraising
The Monday Call List5 stepsThis week’s calls, ranked and ready. Nine signals become one ranked list, and every person arrives with their whole story and the recommended next step.Request
Catch Them Before They Lapse4 stepsLapses caught early. Each supporter’s own giving rhythm says when they are slipping. Act inside the window, not at year end.Request
The First 90 Days7 stepsSecond gifts asked for on time. The weeks after a first gift decide whether there is a second one.Request
Year-End Recovery7 stepsA year-end list that builds itself. Everyone who gave last year and hasn’t yet this year, ranked by value, timed to their own calendar, and seen in full.Request
Sleeping Giants to Major Gifts6 stepsMajor donors spotted early. Find the supporters already behaving like major donors, using gifts, events and volunteering together, then cultivate before anyone asks.Request
The Upgrade Ask4 stepsAsks matched to what people can give. Ask for what they have already shown they can give.Request
Monthly Giving Conversion5 stepsMonthly donors found in your file. Some supporters already give like monthly donors, and some of them used to volunteer. Ask them to make it official.Request
Volunteers Who Have Never Given4 stepsVolunteers asked to give, the right way. They already give their time. Thank them for it before you ask for anything else.Request
From Guest to Giver5 stepsEvent guests followed up while it matters. Turn the night of the event into the start of a relationship.Request
Right Month, Right Ask4 stepsAsks timed to each person’s month. Ask people in the month they usually give, and leave them alone in months they never do.Request
Win-Back With a Listening Step6 stepsLapsed supporters asked what changed. Before you ask a lapsed supporter for money, check whether they really left, then ask what changed.Request
A Year of Stewardship5 stepsLoyal supporters thanked all year. Your most loyal supporters hear about their impact all year, across every way they are involved, not only when you need something.Request
Dashboards
A ready-made dashboard in Apteco Orbit. The Field Guide calls them modules.
Charity OverviewWhat does each tab of Charity Overview tell you, and which tile do you read first?Request
Lapsed Givers Still Showing UpSupporters whose giving has lapsed but who still come to events or volunteer. Your CRM calls them lapsed. They are still here.Request
Look-alikes of Your Best SupportersPeople already on your file who most resemble your best supporters, scored by Orbit’s Find Look-alikes on the variables your administrator chooses. The seed group is excluded, so every name is someone new to target.Request
Funders Due a ReportGrants whose report due date has passed with no report received yet, alongside how often each funder has given before.Request
Sleeping GiantsWho in your database is already acting like a major donor? These supporters score 3 or more out of 5 on signals of untapped potential: long tenure, growing gifts, a strong first gift, giving outside their peak month and a steady giving…Request
Lapse PreventionWho is about to lapse, and how many days do you have? These supporters are close to, or already past, the point where their own giving rhythm says they have gone quiet.Request
Gala Guests Who Never GaveSupporters who came to one or more events but have never made a gift. They showed up for your mission. They just haven't been asked the right way yet.Request
Critical Action RequiredWho should you contact this week? These supporters have the most urgent signals firing at once. They need a personal conversation now, not a mass appeal.Request
Upgrade WindowWho is giving less than they used to, and how much is that worth? These supporters have already shown they can give more: their largest gift is more than double their most recent one.Request
Monthly Giving CandidatesWho already gives like a monthly donor without being asked? Their gifts arrive on a steady rhythm at a steady amount. They just haven't been asked to make it official.Request
Silent Major DonorsSupporters with high lifetime giving who have never come to an event or volunteered. Generous but invisible. You may not even know what they look like.Request
Volunteers Who Have Never DonatedHow many of your volunteers have never been asked to give? They already give you their time. They're the warmest supporters you have.Request
New Donor WelcomeSupporters in the first year after their first gift. What happens in their first 90 days shapes whether they give again.Request
Second Gift PushWhich new supporters will give a second time? These supporters have given once and are still in the window for a second gift. A faster second gift is strongly associated with long-term retention.Request
Drifting DonorsWhose giving pattern just changed? These supporters are overdue against their own personal giving rhythm. Not lapsed yet, but the gap is widening.Request
Peak Month OutreachSupporters whose personal peak giving month is now or next month. Their own history says this is when they are most likely to respond.Request
Multi-Channel ChampionsSupporters who give, come to events and volunteer. They show up in every way your organization offers.Request
Household Giving GapsHouseholds where one person gives and others at the same address don't. Untapped capacity sitting at the same address.Request
Event Regulars, Gift IrregularsSupporters who come to events consistently but whose giving is sporadic or declining. The connection is strong. The giving pattern needs attention.Request
Re-engagementSupporters 1 to 2 years past their last gift. Not deeply lapsed yet, and still recoverable with the right message at the right time.Request
Loyal StewardshipSupporters who have given across many years and sit in the Loyal or Established stage. Some of your most valuable relationships.Request
Value UpgradersSupporters who moved into a higher value band than last year. Their giving is growing, and they are responding to your work.Request
First Event, First GiftSupporters whose first gift came shortly after their first event. Events are how they found their way to giving.Request
Event to Donor ConversionSupporters who come to your events but have not yet become regular givers. They are already engaged with your mission.Request
Campaign Responders Going ColdSupporters who responded to past campaigns but are now drifting away. Your campaigns used to reach them. Something stopped working.Request
Cold Month SuppressionSupporters who have never given in the current calendar month, across their whole history. An ask right now is likely to be ignored.Request
Returning Funders at RiskFunders who have granted more than once but whose most recent application or decision was a long time ago. The relationship may be cooling.Request
Behaviour audiences
Gave this yearPeople who gave at least once this year, from 1 January to today. This year's donors so far. Leave them out of a "we miss you" appeal.Request
Gave last yearPeople who gave at least once last year. The bottom of the retention sum: donor retention divides by this audience.Request
Gave year before lastPeople who gave at least once in the year before last. Two years back, for comparing full years.Request
Retained donorsPeople who gave last year and have given again this year. These are your kept donors. Donor retention is this audience divided by Gave last year. Divide by last year's donors, not this year's.Request
Gave last year, not yet this year (LYBNT)People who gave last year but have not given yet this year. The same people as Gave Last Year But Not This Year (LYBUNT). Your year-end recovery list. It and Retained donors add up to everyone who gave last year.Request
Gave before, not yet this year (SYBNT)People who gave in any year before this one but have not given yet this year. The same people as Gave Some Year But Not This Year (SYBUNT). Your wider win-back pool. Leave out the LYBNT audience to find people who stopped longer ago.Request
New donors this yearPeople whose first-ever gift was this year. Welcome them. Chart them by the month of their first gift, so each new donor counts once.Request
New donors last yearPeople whose first-ever gift was last year. Last year's new donors: the bottom of the new donor retention sum.Request
New donors last year, retainedPeople whose first-ever gift was last year and who have given again this year. New donor retention is this audience divided by New donors last year.Request
Volunteered this yearPeople with at least one timesheet this year. Your volunteers this year, counted as people. Someone with ten shifts counts once.Request
Volunteered last yearPeople with at least one timesheet last year. The bottom of the volunteer retention sum.Request
Volunteered year before lastPeople with at least one timesheet in the year before last. The bottom of the "kept from the year before" sum.Request
Volunteered last year and year beforePeople with timesheets last year and the year before. Divide by Volunteered year before last to see how many of that year's volunteers stayed on.Request
Volunteers lapsingPeople with a timesheet last year but none yet this year. Call them before the next event. It and Volunteered this year and last year add up to everyone who volunteered last year.Request
New volunteers this yearPeople whose first-ever timesheet was this year. Welcome them. Recruitment rate is this audience divided by Volunteered this year.Request
New volunteers last yearPeople whose first-ever timesheet was last year. Divide by Volunteered last year for last year's recruitment rate.Request
Lapsed volunteersPeople whose last timesheet was more than a year ago. A welcome-back list: what has changed since they last came, and an easy way to return.Request
Volunteered before this yearPeople whose first timesheet was before this year. Everyone who started before this year. With New volunteers this year, it adds up to everyone who has ever volunteered.Request
Campaign helpers
An audience built for a campaign journey, not a headline list: a split that sends people down one branch, a trigger that starts a journey the moment something happens, or a seed list another list is built from.
Active DonorsEveryone whose Donor Status is Active: the main list of current givers for thank-yous and appeals, and the entry point of the Dynamic Ask journey.Request
Clients - AdoptedPeople in one program area, Adoption Services: the pattern for pulling a list from a single program.Request
Lapsing DonorsGivers whose Donor Status is Lapsing, leaving out the Developing stage: the list for a 'we miss you' appeal.Request
Major donors 4 signalsSupporters with all four Sleeping Giant signals: the first people to look at for a major-gift ask.Request
Monthly GiversSupporters whose usual gap between gifts is about a month or less: a monthly rhythm, whether or not they have signed up.Request
New Donors Retained this YearLast year's new donors who gave again this year: compared with New Donors Last Year, it gives the first-year retention rate.Request
Pathway split - Cliff Edge CriticalDonors in the Critical Cliff Edge band, closest to stopping: the branch of Catch Them Before They Lapse that gets a personal call.Request
Pathway split - Monday upgradeSupporters whose suggested next step is an upgrade appeal: the Monday Call List branch that asks for a little more.Request
Pending GrantsGrants approved for payment but not yet paid: what a grants team watches for the money to arrive.Request
Pathway trigger - Second giftAnyone with two or more lifetime gifts: the trigger that starts The First 90 Days' second-gift thank-you the moment it happens.Request
Gifts this yearBehaviourThe building block for "gave this year". Pair it with Gifts last year to see who came back and who hasn't yet.Request
Gifts last yearBehaviourThe starting line for retention: everyone with 1 or more here is one of last year's donors. Retention asks how many of them gave again.Request
Gifts before this yearBehaviourThe wider win-back pool: anyone with 1 or more here who hasn't given yet this year is in the SYBNT audience.Request
Giving last yearBehaviourSee where last year's money came from. Take away Giving year before last to see who gave more and who gave less, the way the Donor Movement chart does.Request
Giving year before lastBehaviourThe baseline for Giving last year. The gap between the two is each supporter's change in giving.Request
First gift dateBehaviourFind new donors by the year of their first gift. Chart new donors by the month of that first gift, so each one counts once.Request
Shifts this yearBehaviourThe building block for "volunteered this year". Count the people with 1 or more, and each volunteer counts once.Request
Shifts last yearBehaviourThe starting line for volunteer retention: everyone with 1 or more here volunteered last year.Request
First shift dateBehaviourFind new volunteers by the year of their first shift, and chart recruitment year by year.Request
Last shift dateBehaviourSpot volunteers who have stopped coming: a last shift more than a year ago makes someone a lapsed volunteer.Request
Giving History
Donor Development StageBuild lifecycle-specific journeys. New donors get a welcome series, Developing donors get deepening asks, Loyal donors get recognition and legacy giving conversations.Request
Donor MovementBuild a donor movement waterfall for your board: how many supporters are new, re-engaged, increased, unchanged, decreased, or lost.Request
Giving TrendSpot donors trending up for upgrade conversations. Spot donors trending down for stewardship calls before they lapse.Request
Capacity SignalFind donors giving below their demonstrated capacity. A High Capacity signal means they've proven they can give more. Build a targeted upgrade appeal around these supporters.Request
Donor StatusSort any report by Active, Lapsing, Lapsed, or Deeply Lapsed. The starting point for year-end appeals or re-engagement campaigns.Request
Giving ConsistencyIdentify your most reliable givers for sustainer conversion asks. Highly Consistent donors are your best candidates for monthly giving programs.Request
Days Since Last DonationThe core recency metric. Use to trigger automated re-engagement sequences at 365, 545, and 730 days, or to prioritize phone outreach to recent lapsers.Request
Donor RetentionSplit one-time donors from repeat donors in any chart, like New vs Returning Donors on Campaign Performance. For the share of last year's donors who gave again this year, use the Retained donors audience divided by Gave last year.Request
Returning Donor FlagSplit reports between first-time and returning donors to measure retention separately from acquisition. Use in board reporting to show the health of your donor base.Request
Lifetime ValueGroup your donors by total giving to prioritize stewardship. Identify your top 10% of lifetime givers for personal thank-you calls or major gift cultivation.Request
Average Lifetime Donation ValueSet personalized ask strings in appeals. A donor averaging $250 should see different suggested amounts than a donor averaging $50.Request
Largest Donation ValueSee the peak gift a donor has ever made. When their latest gift is much lower than this, it signals recoverable capacity for a targeted upgrade ask.Request
Number Of Lifetime DonationsGroup by engagement depth. Donors with 1 gift need a different retention strategy than donors with 10+. Build different stewardship journeys for each group.Request
First Donation DateCompare retention rates between donors who started giving in different years. See which campaigns brought in the most loyal supporters over time.Request
Latest Donation DateQuickly see who has given recently and who has gone quiet. Separate active donors from lapsed donors in any campaign list.Request
First Donation ValueUnderstand entry-level giving. Compare first gift amounts across acquisition channels to see which sources bring in higher-capacity donors from day one.Request
Latest Donation ValueCompare a donor's most recent gift to their history. Use alongside Giving Trend to spot donors whose giving is climbing or declining.Request
Smallest Donation ValueIdentify the floor of a donor's giving range. Useful for setting minimum ask amounts in targeted appeals.Request
Number Of CampaignsSee how many campaigns each donor has responded to. Multi-campaign responders are more engaged and may be ready for deeper cultivation.Request
Donor & Participant FlagIdentify supporters who both give and attend events. Multi-channel supporters have higher retention and lifetime value.Request
Donations Last YearYear-over-year comparison building block. Use with Donations Year Before Last to calculate retention rates and movement analysis.Request
Donations Year Before LastThe comparison baseline for Donor Movement. Pair with Donations Last Year to build year-over-year donor movement waterfall charts.Request
Donation Value Last YearYear-over-year revenue comparison by donor. Use to calculate same-donor revenue growth or decline between periods.Request
Donation Value Year Before LastRevenue baseline for year-over-year comparison. Pair with Donation Value Last Year to build revenue movement analysis.Request
Donations This YearLive year-to-date giving count per donor. Use in any module to track current year engagement as it happens.Request
Gave Last Year But Not This Year (LYBUNT)Your year-end recovery list: supporters who gave last year and have not given yet this year. Pull them into fall and year-end appeals before the calendar year closes.Request
Gave Some Year But Not This Year (SYBUNT)Your wider win-back pool. Exclude LYBUNT donors to isolate supporters who lapsed longer ago, then give them a softer re-introduction rather than the same ask you send last year's donors.Request
Second Donation DateTrack the critical second gift. The gap between first and second donation is the strongest predictor of long-term retention.Request
Days To Second DonationMeasure conversion speed. Donors who give a second time within 90 days retain at dramatically higher rates. Use to evaluate welcome series effectiveness.Request
Donation Value First 12 MonthsFirst-year giving total per donor. Compare groups of donors by start year to see which channels produce the highest early-value supporters.Request
Donation Value This YearLive year-to-date revenue per donor. Use to build current-year value tiers and track progress against annual fundraising targets.Request
Volunteering
Volunteer Donor StatusSee which volunteers also give and vice versa. Use to build cross-engagement campaigns that convert volunteers into donors.Request
Volunteer Engagement TierGroup volunteers by activity level for recognition programs. Your most active volunteers should receive personal outreach.Request
No. Of Times VolunteeredRank volunteers by frequency. Your most active volunteers are often your best candidates for giving conversations.Request
Total Volunteer HoursQuantify volunteer contribution in hours for impact reporting and grant applications that require volunteer hour totals.Request
Years As VolunteerRecognize tenure milestones. A 5-year volunteer anniversary is an opportunity for a thank-you and a conversation about legacy giving.Request
Volunteer This YearPull a list of current-year active volunteers. Use for volunteer appreciation campaigns and year-end giving asks.Request
Volunteer Last YearTrack volunteer retention year over year. Compare with Volunteer This Year to measure volunteer churn.Request
Volunteer This Year And Last YearIdentify your most committed volunteers who show up consistently. These supporters are prime candidates for board recruitment or donor conversion.Request
First Date As VolunteerTrack volunteer tenure. Long-serving volunteers deserve recognition milestones and legacy giving conversations.Request
Last Date As VolunteerSpot volunteers who have stopped showing up. Pair with Years Since Last Volunteered for re-engagement outreach.Request
First Volunteered This YearIdentify new volunteers for a welcome and onboarding sequence. First-year volunteers need different communication than veterans.Request
Years Since Last VolunteeredIdentify lapsed volunteers for re-engagement. A supporter who volunteered for years and then stopped may need a personal check-in.Request
Volunteer FlagIdentify supporters who have volunteered at least once. Build volunteer-specific communications and appeals.Request
Event History
No. Of Events AttendedMeasure breadth of event engagement. It counts registrations, so pair it with Attendance Status when you need the events someone actually came to.Request
Days Since Last Event AttendedTrigger re-engagement outreach when event engagement lapses. Set automated touchpoints at 90, 180, and 365 days.Request
Participated In EventsIdentify donors who also attend events. Multi-channel engagement correlates with higher retention and lifetime value.Request
Total Event FeesTrack fee revenue per supporter. Useful for event ROI analysis and identifying supporters who engage financially beyond donations.Request
First EventFind when a supporter first engaged through events. Use to compare event-acquired supporters vs donation-acquired supporters.Request
Last EventIdentify supporters whose event engagement has gone cold. Pair with Days Since Last Event Attended for re-engagement targeting.Request
Total Hours At EventsQuantify volunteer and participant time investment. High-hours supporters are deeply engaged even if their giving is modest.Request
Last Event AttendedQuick reference for the most recent event a supporter attended. Useful in conversation prep before a phone call or meeting.Request
Event Participant FlagIdentify supporters who have attended at least one event. Separate event-engaged from event-inactive donors.Request
Total Events AttendedCount of events per supporter. Use to measure breadth of event engagement alongside Total Hours At Events.Request
Volunteers
Volunteer HoursThe building block behind Total Volunteer Hours. Use it at timesheet level to see where volunteer time is going, shift by shift.Request
More insights
Lifetime Value BandedUse in any module to compare retention, engagement, and giving patterns across value groups.Request
First Gift BandedUse in any module to compare long-term performance of donors who entered at different giving levels.Request
Rhythm BandSeparate on-rhythm donors from those who are drifting or overdue in any module.Request
Sleeping Giant FlagPull a list of High or Very High potential Sleeping Giants for your major gift officer or stewardship team.Request
Cliff Edge BandSeparate donors by lapse urgency. Critical donors need immediate personal contact. Urgent donors need a priority email sequence.Request
Upgrade Window BandIdentify your highest-priority upgrade targets: supporters with the biggest gap between what they gave last and what they have given before.Request
First Donation Month BandSee which months of the year bring in the most new donors. Use for planning acquisition campaigns.Request
Peak Giving QuarterPlan your campaign calendar around when your donors actually give. Align major appeals with peak quarters.Request
Contact Window StatusSee whether right now is a good time to reach out to each donor, based on when they tend to give.Request
Giving RegularityIdentify your most predictable givers. Highly Consistent donors are your most forecastable revenue source and strongest monthly giving conversion candidates.Request
Metronome BandIdentify which donors are most ready for a monthly giving ask. Priority donors should be first on your sustainer conversion list.Request
This Year Value BandUse in any module to split donors into five current-year value groups. Updates automatically from your data.Request
Last Year Value BandUse in any module to compare with This Year Value Band and see who has moved up, down, or stayed the same.Request
Donor Value MovementSee which donors upgraded, downgraded, lapsed, or stayed stable between last year and this year. Build targeted outreach for each group.Request
Primary Action FlagTells your team exactly what to do for each donor this week. Phone call, thank-you, upgrade appeal, monthly giving ask, or re-engagement outreach. Pull this list every Monday.Request
Action Clock Score BandGroup donors into urgency levels: Critical, High, Moderate, Low. Allocate your team's time across the levels.Request
Donor Scoring
LAI ScoreCombined major gift prospect rating using Linkage, Ability, and Interest. Sort by LAI Score to build your major gift prospect list. Higher scores mean stronger candidates for personal cultivation.Request
Linkage ScorePart of the LAI major gift rating. Measures how connected a supporter is to your organization through giving frequency, volunteering, and event attendance. Use alongside Ability and Interest to build a major gift prospect list.Request
Ability ScorePart of the LAI major gift rating. Estimates financial capacity based on largest gift ever made. Identify supporters who have demonstrated the ability to give at major gift levels.Request
Interest ScorePart of the LAI major gift rating. Reflects demonstrated engagement through recency of giving, volunteering, event attendance, and geographic proximity. Use to identify supporters who are actively interested in your mission.Request
Strong Entry ScoreIdentify donors who entered at or above their own average. Strong entry predicts higher retention and lifetime value.Request
Others
All SupportersThe default starting point for any chart in a module. Shows everyone with no conditions applied.Request
Supporters
Donor AgeGroup communications by life stage. Younger donors may respond to digital channels, older donors to mail and phone.Request
Donor Age (Banded)Use in any module to compare giving patterns, event attendance, and retention across age groups.Request
Campaigns
Campaigns CountSee how many campaigns each supporter is linked to. Multi-campaign supporters are more deeply embedded in your program.Request
Action Clock ScoreYour daily priority queue. Sort donors by Action Clock Score to see who needs attention right now. The highest scores have the most urgent and overlapping signals.Request
Rhythm Drift ScoreIdentify donors who are overdue relative to their own pattern. A score above 1.5 means they're late. Prioritize outreach to drifting donors before they fully lapse.Request
Predicted Days To LapseSee exactly how many days each donor has before they cross their personal lapse point. Prioritize outreach to donors with the fewest days remaining.Request
Metronome ScoreYour monthly giving conversion list. Donors scoring 3-4 already behave like monthly givers with their cash gifts. Ask them to formalize what they're already doing.Request
Cold Month FlagAvoid wasting outreach on months when a donor has never given. Use to suppress contacts during cold months and concentrate effort during warm ones.Request
Predicted Next Donation DateKnow when each donor is next expected to give. Time your outreach to arrive just before their predicted date for maximum relevance.Request
Missed Expected Donation FlagPull a list of donors who should have given by now but haven't. These are your most time-sensitive outreach targets.Request
Capacity Suppression RatioFind donors giving well below their demonstrated peak. If the number is 0.3, they are giving only 30% of what they have given before. Build an upgrade ask around the gap.Request
Revenue Gap Per DonorQuantify the dollar value you could recover if each donor returned to their peak. Sum this across your file to show leadership the total recoverable revenue.Request
Weighted Forecast ContributionEstimate next-gift revenue weighted by reliability. Sum across your active donor file for a confidence-adjusted revenue forecast.Request
Donor Median Interval DaysUnderstand each donor's personal giving rhythm. A donor with a 90-day median gives roughly quarterly. Use to time asks to land when the donor naturally gives.Request
Peak Giving MonthTime your asks to land in each donor's peak month. An appeal sent in someone's peak month converts at higher rates than one sent off-season.Request
Sleeping Giant ScoreYour upgrade prospect list. Donors scoring 3+ out of 5 have multiple signals of untapped capacity. Build a personal outreach plan for your Sleeping Giants.Request
Floor ScoreFind donors who give at a consistent level regardless of ask amount. These supporters have a stable giving floor and are reliable revenue you can forecast.Request
Tenure ScoreIdentify long-tenure supporters (3+ giving years). These donors have demonstrated sustained commitment and are strong candidates for legacy giving conversations.Request
Momentum ScoreSpot donors whose giving is accelerating. A latest gift 25%+ above their average signals growing commitment and readiness for an upgrade conversation.Request
Consecutive Giving StreakSee how many donations in a row a donor has made within their expected rhythm. Longer streaks indicate deeply embedded giving habits.Request
Off Peak Giving FlagIdentify donors who give outside their peak month. These supporters respond to asks year-round, making them good candidates for additional mid-year appeals.Request
Number Of Giving YearsCount of distinct calendar years with at least one donation. Use to identify long-tenure supporters for legacy giving conversations and milestone recognition.Request
Acquisition YearCompare groups of donors by the year they first gave. Essential for measuring long-term retention by source.Request
Second Donation Within 90 DaysSpot donors who converted quickly after their first gift. These supporters have high retention potential and deserve immediate stewardship investment.Request
First Donation MonthSee which month of year each donor first gave. Useful for understanding seasonal acquisition patterns.Request
First Grant Decision DateTrack your earliest decision from each funder. Useful for understanding funder decision timelines.Request
Latest Grant Decision DateSee the most recent decision per funder. Pair with Latest Grant Application Date to measure decision lag.Request
Questions people ask
What are Mission Resources?
Everything built for Apteco Mission: the Field Guide's pathways, audiences and insights, and the standard dashboards and campaign journeys in Apteco Orbit. Each one says what it is for.
Who can request one?
Anyone working with Apteco Mission: clients, partners and Apteco offices. Pick which one you are in the form.
What happens when I send a request?
An Apteco Architect gets your request and gets in touch to set it up with you. We use what you send only to reply to you. Privacy
Can I share something I built?
Yes. Pick "Share something I built" in the form and tell us what it does. We get in touch before anything goes on this page.
How do I learn to use them?
Learn Mission is a free course. It teaches the dashboards, audiences and campaigns, one stop at a time. Start the course.
Request a resource
Tell us who you are and what you need. An Apteco Architect gets your request and gets in touch to set it up with you.
Clients, partners and Apteco offices are all welcome.
We use what you send only to reply to you. Privacy