Split built for a campaign journey
Givers whose Donor Status is Lapsing, leaving out the Developing stage: the list for a 'we miss you' appeal.
Sample charity: the people and numbers in these screens are made up, so the picture shows the tool, not a result.
These are givers who are slipping away, so they are a good list for a "we miss you" appeal.
Split
A split sends each person down one branch of a journey, so the message fits them.
Each insight below is worked out by Orbit for every supporter. Click one to read it in the Field Guide.
Givers whose Donor Status is Lapsing, leaving out the Developing stage: the list for a 'we miss you' appeal.
A split sends each person down one branch of a journey, so the message fits them. It is a building block other lists start from.
Open Audiences, start a new audience and add each rule shown above. Build an audience by hand walks you through it.
Learn Mission is a free course. The audiences part shows you how to build, read and tidy a list like this one, and the campaigns part how a journey uses it.
Tell us who you are and what you need. An Apteco Architect gets your request and gets in touch to set it up with you.
Clients, partners and Apteco offices are all welcome.
We use what you send only to reply to you. Privacy
