Campaign journey in Apteco Orbit
Why do they support you? Have you ever asked, and did anything happen when they answered? Asking why people support you is the cheapest research there is, and the answers write your next appeal.
Sample charity: the people and numbers in these screens are made up, so the picture shows the tool, not a result. Scroll inside the journey to read it all.
Supporter motivations is the simplest journey here: a story, a question, and a thank-you to whoever answers.
Supporter motivations starts from the Supporter base.
The audiences and pathways this journey works with, and how to build journeys like it.
This is the journey to copy first when you are new to the builder: one email, one split, one trigger. Change the three templates to your own voice. The stories that come back are your next appeal's copy, and the people who answer are your warmest audience.
Supporter motivations is the simplest journey here: a story, a question, and a thank-you to whoever answers. Asking why people support you is the cheapest research there is, and the answers write your next appeal.
Supporter motivations starts from the Supporter base.
Stories behind the action email. 5 days, then an Interaction Split, Engagement check: Clicked on a Link gets What is your story?; Everyone Else gets Thank you for choosing us. Both go to the Diagram hold loop: a 1 month wait, then exit. Unsubscribed and Bounced exit.
This is the journey to copy first when you are new to the builder: one email, one split, one trigger. Change the three templates to your own voice. The stories that come back are your next appeal's copy, and the people who answer are your warmest audience.
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