Campaign journey in Apteco Orbit
How do you invite supporters to volunteer, thank the ones who do, and nudge the ones who stopped? The same invitation to a stranger, a regular and a lapsed volunteer lands three different ways. The split fixes that.
Sample charity: the people and numbers in these screens are made up, so the picture shows the tool, not a result. Scroll inside the journey to read it all.
Volunteer recruitment is usually one email before each event. This journey keeps the invitation open all year and treats a lapsing volunteer differently from a new one.
Volunteering push starts from Active supporters.
The audiences and pathways this journey works with, and how to build journeys like it.
The Volunteers split needs the volunteer status you saw on Volunteer Insights: active, lapsing, never. That is the Field Guide's Volunteers Who Have Never Given logic turned around: here it finds donors who have never volunteered. Run it monthly so the calendar email always has the next events in it.
Volunteer recruitment is usually one email before each event. This journey keeps the invitation open all year and treats a lapsing volunteer differently from a new one. The same invitation to a stranger, a regular and a lapsed volunteer lands three different ways. The split fixes that.
Volunteering push starts from Active supporters.
Volunteers make our world go round email, then 4 days. An Interaction Split, Engagement: the engaged go on; Unsubscribed and Bounced exit. An Audience Split, Volunteers: Active volunteers get Thank you!; Lapsing volunteers get Volunteering comeback; Everyone Else gets Volunteering opportunity. All paths redirect to Like anything you see?: the Volunteering calendar email, a 1 month wait, then exit.
The Volunteers split needs the volunteer status you saw on Volunteer Insights: active, lapsing, never. That is the Field Guide's Volunteers Who Have Never Given logic turned around: here it finds donors who have never volunteered. Run it monthly so the calendar email always has the next events in it.
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