Campaign journey in Apteco Orbit
Who is fundraising for you right now, and who did it once and stopped? A fundraiser who feels thanked on time fundraises again. One who waits a month for a thank-you usually doesn't.
Sample charity: the people and numbers in these screens are made up, so the picture shows the tool, not a result. Scroll inside the journey to read it all.
Community fundraisers are supporters who recruit other supporters. They need a pack, ideas, and a thank-you that arrives when the money does.
Get creative for our cause starts from Fundraisers and splits on Fundraising activity.
The audiences and pathways this journey works with, and how to build journeys like it.
Your Fundraisers audience is anyone with a fundraising page or a sponsored event in the last two years. The split needs a lapsing definition (no fundraising this year, some last year). The pack request path is where you put your real materials: a download, a form, a call. The triggered thank-you is the most important block: fundraisers notice when the thank-you is late.
Community fundraisers are supporters who recruit other supporters. They need a pack, ideas, and a thank-you that arrives when the money does. A fundraiser who feels thanked on time fundraises again. One who waits a month for a thank-you usually doesn't.
Get creative for our cause starts from Fundraisers and splits on Fundraising activity.
Active Fundraisers get We can support you, then the Fundraising joy loop: Any fundraising opportunity?, 4 days, Inspired by others, and the Request a fundraising pack path. Lapsing Fundraisers get Fundraising matters, then the same loop. Everyone Else is directed into the pack request path with Fundraising ideas, a month's wait, then exit.
Your Fundraisers audience is anyone with a fundraising page or a sponsored event in the last two years. The split needs a lapsing definition (no fundraising this year, some last year). The pack request path is where you put your real materials: a download, a form, a call. The triggered thank-you is the most important block: fundraisers notice when the thank-you is late.
Send a request with the form on this page. An Apteco Architect gets in touch to set it up with you. To learn it first, open the course stop.
Tell us who you are and what you need. An Apteco Architect gets your request and gets in touch to set it up with you.
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