Campaign journey in Apteco Orbit
When something happens tomorrow morning, how fast can the ask go out, and what stops it going out twice? An appeal that thanks on the day and stops reminding is one supporters forgive, and give to again.
Sample charity: the people and numbers in these screens are made up, so the picture shows the tool, not a result. Scroll inside the journey to read it all.
An emergency appeal is built in a hurry and sent to everyone. This journey is built in advance, with the thank-you, the progress update and the channel split already in place.
Emergency appeal starts from Contactable supporters and splits at once by Contactable channel: a File for people reached by direct contact, the Urgent appeal email for the rest.
The audiences and pathways this journey works with, and how to build journeys like it.
Keep this journey in draft with your templates ready and a placeholder for the story. On the day, change the text, set the Target Segment to your contactable audience, check the volume constraint (Part 5), and go live. The triggered thank-you means nobody who gives on day one gets the reminder on day three.
An emergency appeal is built in a hurry and sent to everyone. This journey is built in advance, with the thank-you, the progress update and the channel split already in place. An appeal that thanks on the day and stops reminding is one supporters forgive, and give to again.
Emergency appeal starts from Contactable supporters and splits at once by Contactable channel: a File for people reached by direct contact, the Urgent appeal email for the rest.
Urgent appeal email, then 3 days. An Interaction Split, Engagement focus: the engaged get Help us, help them and a day later Take action; Everyone Else and Bounced exit. Everyone who stays goes into the Urgent appeal - fundraise progress redirect: an Appeal progress email, a Repeated appeal reminder wait, and a Received Comms split so nobody gets more than the cap (the >2 branch exits).
Keep this journey in draft with your templates ready and a placeholder for the story. On the day, change the text, set the Target Segment to your contactable audience, check the volume constraint (Part 5), and go live. The triggered thank-you means nobody who gives on day one gets the reminder on day three.
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