Split built for a campaign journey
Supporters whose suggested next step is an upgrade appeal: the Monday Call List branch that asks for a little more.
Sample charity: the people and numbers in these screens are made up, so the picture shows the tool, not a result.
A helper audience used to split the Monday journey and send people an upgrade ask: Pathway split - Monday upgrade. It includes anyone whose Primary Action Flag (their suggested next step) is Upgrade appeal (an ask to give a little more); nothing is excluded.
Split
A split sends each person down one branch of a journey, so the message fits them.
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pathway runs it
The journeys this list feeds, and what each one does with it.
Each insight below is worked out by Orbit for every supporter. Click one to read it in the Field Guide.
Supporters whose suggested next step is an upgrade appeal: the Monday Call List branch that asks for a little more.
A split sends each person down one branch of a journey, so the message fits them. It is part of The Monday Call List.
Open Audiences, start a new audience and add each rule shown above. Build an audience by hand walks you through it.
Learn Mission is a free course. The audiences part shows you how to build, read and tidy a list like this one, and the campaigns part how a journey uses it.
Tell us who you are and what you need. An Apteco Architect gets your request and gets in touch to set it up with you.
Clients, partners and Apteco offices are all welcome.
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