Trigger built for a campaign journey
Anyone with a second gift, ever: the list Channel Effectiveness compares by where each person came from.
Sample charity: the people and numbers in these screens are made up, so the picture shows the tool, not a result.
The audience is locked because 2 other items depend on it. It helps show how many first-time givers come back.
Trigger
A trigger starts a journey the moment something happens to one supporter, like a second gift.
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pathway runs it
The journeys this list feeds, and what each one does with it.
Anyone with a second gift, ever: the list Channel Effectiveness compares by where each person came from.
A trigger starts a journey the moment something happens to one supporter, like a second gift. It is part of Channel Effectiveness.
Open Audiences, start a new audience and add each rule shown above. Build an audience by hand walks you through it.
Learn Mission is a free course. The audiences part shows you how to build, read and tidy a list like this one, and the campaigns part how a journey uses it.
Tell us who you are and what you need. An Apteco Architect gets your request and gets in touch to set it up with you.
Clients, partners and Apteco offices are all welcome.
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