Trigger built for a campaign journey
Anyone with two or more lifetime gifts: the trigger that starts The First 90 Days' second-gift thank-you the moment it happens.
Sample charity: the people and numbers in these screens are made up, so the picture shows the tool, not a result.
A helper audience that starts ('triggers') a campaign journey when someone gives a second time: Pathway trigger - Second gift. It includes anyone with 2 or more lifetime gifts; nothing is excluded.
Trigger
A trigger starts a journey the moment something happens to one supporter, like a second gift.
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pathway runs it
The journeys this list feeds, and what each one does with it.
Anyone with two or more lifetime gifts: the trigger that starts The First 90 Days' second-gift thank-you the moment it happens.
A trigger starts a journey the moment something happens to one supporter, like a second gift. It is part of The First 90 Days.
Open Audiences, start a new audience and add each rule shown above. Build an audience by hand walks you through it.
Learn Mission is a free course. The audiences part shows you how to build, read and tidy a list like this one, and the campaigns part how a journey uses it.
Tell us who you are and what you need. An Apteco Architect gets your request and gets in touch to set it up with you.
Clients, partners and Apteco offices are all welcome.
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