Audience on the Grow tab
Households where one person gives and others at the same address don't. Untapped capacity sitting at the same address.
Sample charity: the people and numbers in these screens are made up, so the picture shows the tool, not a result.
Households where one person gives and others at the same address don't. Untapped capacity sitting at the same address.
3
insights it is built from
Grow
its tab on the Field Guide Audiences dashboard
Address mail to the household, not just the person who gives. Cultivate couples together.
Each insight below is worked out by Orbit for every supporter. Click one to read it in the Field Guide.
Households where one person gives and others at the same address don't. Untapped capacity sitting at the same address.
Address mail to the household, not just the person who gives. Cultivate couples together.
Lifetime Value, Donor Status, Donor Development Stage. Each is an insight Orbit works out for every supporter.
No Field Guide pathway starts from this list yet. Use the advice above, or build your own journey in Orbit.
Open Audiences, start a new audience and add each rule: who to let in, then who to leave out. Build an audience by hand walks you through it, and Ask Orin to build it shows how Orin can draft it for you.
Learn Mission is a free course. Part 5 is all about audiences: you build one, read it tab by tab and tidy it before anyone gets a message.
