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Event Regulars, Gift Irregulars

Audience on the Engage tab

Supporters who come to events consistently but whose giving is sporadic or declining. The connection is strong. The giving pattern needs attention.

Open the Field GuideWhat to do next
Who's in itA profile: status, stage, value and volunteering.AudienceThe rules: who is let in, and who is left out.Why they're hereThe signal that put each person on the list.LifecycleDonor stage against donor status, in one grid.Call sheetNames, value, last gift and a suggested next step.Value by channelHow much they are worth, split by volunteer status.
Event Regulars, Gift Irregulars · Who's in it, in Apteco Orbit: The Who's in it tab: donuts of donor status, stage, value band and volunteering, with most Active and many Major or Premium.
Event Regulars, Gift Irregulars · Who's in it The Who's in it tab: donuts of donor status, stage, value band and volunteering, with most Active and many Major or Premium. Many of these event regulars are valuable donors whose giving is slipping.
Event Regulars, Gift Irregulars · Audience rules, in Apteco Orbit: The rules tab: came to several events, and either gives only now and then or has a Downgraded Giving Trend.
Event Regulars, Gift Irregulars · Audience rules The rules tab: came to several events, and either gives only now and then or has a Downgraded Giving Trend. They show up often but give unevenly, so they get a giving ask at the next event.
Event Regulars, Gift Irregulars · Why they're here, in Apteco Orbit: The Why they're here tab: donuts of Giving Consistency, mostly Occasional, and Giving Trend, with a table of each person's events and Rhythm Drift Score.
Event Regulars, Gift Irregulars · Why they're here The Why they're here tab: donuts of Giving Consistency, mostly Occasional, and Giving Trend, with a table of each person's events and Rhythm Drift Score. Fundraisers pick who needs a nudge to give again.
Event Regulars, Gift Irregulars · Lifecycle, in Apteco Orbit: The Lifecycle tab: a grid of donor stage against donor status, with Established donors mostly Active and Lapsed First Gift people Lapsing or Lapsed.
Event Regulars, Gift Irregulars · Lifecycle The Lifecycle tab: a grid of donor stage against donor status, with Established donors mostly Active and Lapsed First Gift people Lapsing or Lapsed. It shows which groups need a win-back message.
Event Regulars, Gift Irregulars · Call sheet, in Apteco Orbit: The Call sheet tab: names, lifetime value, days since last gift, donor status and next steps such as Major gift cultivation or Monthly giving ask.
Event Regulars, Gift Irregulars · Call sheet The Call sheet tab: names, lifetime value, days since last gift, donor status and next steps such as Major gift cultivation or Monthly giving ask. Staff work down it, skipping anyone marked Do Not Phone.
Event Regulars, Gift Irregulars · Value by channel, in Apteco Orbit: The Value by channel tab: stacked bars of value bands, coloured by volunteer status, for the people who have volunteered, with Major the tallest.
Event Regulars, Gift Irregulars · Value by channel The Value by channel tab: stacked bars of value bands, coloured by volunteer status, for the people who have volunteered, with Major the tallest. It points to higher-value event regulars, where a personal ask may pay off most.

Sample charity: the people and numbers in these screens are made up, so the picture shows the tool, not a result. The Audience tab is Orbit's own. The other tabs are views added to this audience's workbook; Get to know the list shows how to add them.

Who is in it

It includes people who came to 3 or more events AND either give only now and then (Giving Consistency is Occasional or Infrequent) OR whose giving has dropped (Giving Trend is Downgraded); nothing is excluded. They show up often but give unevenly, so they are a good list for a giving ask at the next event.

4

insights it is built from

Engage

its tab on the Field Guide Audiences dashboard

Event Regulars, Gift Irregulars · Audience rules, in Apteco Orbit: The rules tab: came to several events, and either gives only now and then or has a Downgraded Giving Trend.
Event Regulars, Gift Irregulars · Audience rules The rules tab: came to several events, and either gives only now and then or has a Downgraded Giving Trend. They show up often but give unevenly, so they get a giving ask at the next event.
Event Regulars, Gift Irregulars · Why they're here, in Apteco Orbit: The Why they're here tab: donuts of Giving Consistency, mostly Occasional, and Giving Trend, with a table of each person's events and Rhythm Drift Score.
Event Regulars, Gift Irregulars · Why they're here The Why they're here tab: donuts of Giving Consistency, mostly Occasional, and Giving Trend, with a table of each person's events and Rhythm Drift Score. Fundraisers pick who needs a nudge to give again.

What to do next

Pair the next event with a giving conversation, while their engagement is high.

The call sheet tab lists each person with a suggested next step, so you can work down it.

Event Regulars, Gift Irregulars · Call sheet, in Apteco Orbit: The Call sheet tab: names, lifetime value, days since last gift, donor status and next steps such as Major gift cultivation or Monthly giving ask.
Event Regulars, Gift Irregulars · Call sheet The Call sheet tab: names, lifetime value, days since last gift, donor status and next steps such as Major gift cultivation or Monthly giving ask. Staff work down it, skipping anyone marked Do Not Phone.

What it is built from

Each insight below is worked out by Orbit for every supporter. Click one to read it in the Field Guide.

All 25+ audiences

Insights

  • No. Of Events AttendedHow many events has this supporter signed up for? Measure event breadth, but pair it with Attendance Status when you need the events someone actually came to.
  • Giving ConsistencyHow steadily has this supporter given over the years they have been with us? Ask your Highly Consistent donors to become monthly givers, since they are your most reliable candidates.
  • Rhythm Drift ScoreHow overdue is this supporter compared with their own giving rhythm? Reach out to drifting donors before they fully lapse.
  • Giving TrendIs this supporter's latest gift bigger, smaller, or about the same as their usual gift? Talk upgrades with donors trending up, and call donors trending down before they lapse.

Next to it on the Engage tab

Questions people ask

Who is in the Event Regulars, Gift Irregulars audience?

Supporters who come to events consistently but whose giving is sporadic or declining. The connection is strong. The giving pattern needs attention.

It includes people who came to 3 or more events AND either give only now and then (Giving Consistency is Occasional or Infrequent) OR whose giving has dropped (Giving Trend is Downgraded); nothing is excluded. They show up often but give unevenly, so they are a good list for a giving ask at the next event.

What should I do with Event Regulars, Gift Irregulars?

Pair the next event with a giving conversation, while their engagement is high.

Which data does Event Regulars, Gift Irregulars use?

No. Of Events Attended, Giving Consistency, Rhythm Drift Score, Giving Trend. Each is an insight Orbit works out for every supporter.

Which pathway uses Event Regulars, Gift Irregulars?

No Field Guide pathway starts from this list yet. Use the advice above, or build your own journey in Orbit.

How do I build it in Apteco Orbit?

Open Audiences, start a new audience and add each rule: who to let in, then who to leave out. Build an audience by hand walks you through it, and Ask Orin to build it shows how Orin can draft it for you.

Learn Mission is a free course. Part 5 is all about audiences: you build one, read it tab by tab and tidy it before anyone gets a message.

Build it yourself

Start with the stops below, then read more in the Apteco Help Hub.

Start the course

The Engage audiences

All 25+ audiences