Volunteers Starting to Drift

Audience on the Engage tab

Volunteers who gave their time last year but have not logged a shift this year.

Who's in itA profile: status, stage, value and volunteering.AudienceThe rules: who is let in, and who is left out.Why they're hereThe signal that put each person on the list.LifecycleDonor stage against donor status, in one grid.Call sheetNames, value, last gift and a suggested next step.Value by channelHow much they are worth, split by volunteer status.

Volunteers Starting to Drift · Who's in it, in Apteco Orbit: The Who's in it tab: donuts of donor status and volunteer status, with column charts of donor stage and value band. — **Volunteers Starting to Drift · Who's in it** The Who's in it tab: donuts of donor status and volunteer status, with column charts of donor stage and value band. Most drifting volunteers still give money, so losing them would cost gifts as well as time.

Volunteers Starting to Drift · Audience rules, part 1 of 2, in Apteco Orbit: The first half of the rules: the Includes box, which picks everyone who volunteered last year. — **Volunteers Starting to Drift · Audience rules, part 1 of 2** The first half of the rules: the Includes box, which picks everyone who volunteered last year. The Excludes box in the second half takes out anyone who has volunteered this year.

Volunteers Starting to Drift · Audience rules, part 2 of 2, in Apteco Orbit: The second half of the rules: the Excludes box, which leaves out anyone who has volunteered this year. — **Volunteers Starting to Drift · Audience rules, part 2 of 2** The second half of the rules: the Excludes box, which leaves out anyone who has volunteered this year. What remains is last year's volunteers who have not come back, ready for a friendly 'we miss you' note.

Volunteers Starting to Drift · Why they're here, in Apteco Orbit: The Why they're here tab: a donut of volunteer level and a table of last year, this year and total hours. — **Volunteers Starting to Drift · Why they're here** The Why they're here tab: a donut of volunteer level and a table of last year, this year and total hours. Most are one-timers, so a volunteer manager can call the regulars first, who gave the most time.

Volunteers Starting to Drift · Lifecycle, in Apteco Orbit: The Lifecycle tab: a grid of donor stage against donor status, including a Never Given column. — **Volunteers Starting to Drift · Lifecycle** The Lifecycle tab: a grid of donor stage against donor status, including a Never Given column. Loyal donors are all still active, so people who give and people who don't can get different messages.

Volunteers Starting to Drift · Call sheet, in Apteco Orbit: The Call sheet tab: names, lifetime value, days since last gift, a suggested next step and contact flags, with a few marked Never Given. — **Volunteers Starting to Drift · Call sheet** The Call sheet tab: names, lifetime value, days since last gift, a suggested next step and contact flags, with a few marked Never Given. Staff phone these volunteers to say thanks before they drift away for good.

Volunteers Starting to Drift · Value by channel, in Apteco Orbit: The Value by channel tab: stacked bars of lifetime value band, coloured by volunteer status. — **Volunteers Starting to Drift · Value by channel** The Value by channel tab: stacked bars of lifetime value band, coloured by volunteer status. Most bars are people who volunteer and give, so most of this group are valuable donors too.

Sample charity: the people and numbers in these screens are made up, so the picture shows the tool, not a result. The Audience tab is Orbit's own. The other tabs are views added to this audience's workbook; Get to know the list shows how to add them.

Who is in it

These volunteers have not come back yet this year, so a friendly 'we miss you' note could bring them back.

insights it is built from

Engage

its tab on the Field Guide Audiences dashboard

What to do next

A personal check-in from their coordinator, with opportunities that fit around their life now.

The call sheet tab lists each person with a suggested next step, so you can work down it.

What it is built from

Each insight below is worked out by Orbit for every supporter. Click one to read it in the Field Guide.

All 25+ audiences

Insights

Volunteers lapsingA list Orbit keeps up to date by itself: people with a timesheet last year but none yet this year. Call them before the next event. It and Volunteered this year and last year add up to everyone who volunteered last year.
Total Volunteer HoursHow many hours has this supporter volunteered in total? Report volunteer hours for impact stories and grant applications that ask for them.
Volunteer Engagement TierHow active a volunteer is this supporter? Group volunteers by activity for recognition, with personal outreach for your most active ones.

Next to it on the Engage tab

Volunteers Who Have Never DonatedHow many of your volunteers have never been asked to give?
Lapsing Volunteers Who Still GiveSupporters who stopped volunteering but still give.
Multi-Channel ChampionsSupporters who give, come to events and volunteer.
Gala Guests Who Never GaveSupporters who came to one or more events but have never made a gift.
Event to Donor ConversionSupporters who come to your events but have not yet become regular givers.
Event Regulars, Gift IrregularsSupporters who come to events consistently but whose giving is sporadic or declining.
First Event, First GiftSupporters whose first gift came shortly after their first event.

Questions people ask

Who is in the Volunteers Starting to Drift audience?

Volunteers who gave their time last year but have not logged a shift this year.

These volunteers have not come back yet this year, so a friendly 'we miss you' note could bring them back.

What should I do with Volunteers Starting to Drift?

A personal check-in from their coordinator, with opportunities that fit around their life now.

Which data does Volunteers Starting to Drift use?

Volunteers lapsing, Total Volunteer Hours, Volunteer Engagement Tier. Each is an insight Orbit works out for every supporter.

Which pathway uses Volunteers Starting to Drift?

No Field Guide pathway starts from this list yet. Use the advice above, or build your own journey in Orbit.

How do I build it in Apteco Orbit?

Open Audiences, start a new audience and add each rule: who to let in, then who to leave out. Build an audience by hand walks you through it, and Ask Orin to build it shows how Orin can draft it for you.

Learn Mission is a free course. Part 5 is all about audiences: you build one, read it tab by tab and tidy it before anyone gets a message.

Build it yourself

Start with the stops below, then read more in the Apteco Help Hub.

Start the course

The Engage audiences

All 25+ audiences