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Look-alikes of Your Best Supporters

Audience in Apteco Orbit

People already on your file who most resemble your best supporters, scored by Orbit’s Find Look-alikes on the variables your administrator chooses. The seed group is excluded, so every name is someone new to target.

See the pathwayWhat to do next
Who's in itA profile: status, stage, value and volunteering.AudienceThe rules: who is let in, and who is left out.Why they're hereThe signal that put each person on the list.LifecycleDonor stage against donor status, in one grid.Call sheetNames, value, last gift and a suggested next step.Value by channelHow much they are worth, split by volunteer status.Seed listIt includes people whose Donor Development Stage is Loyal AND whose Donor Status is Active; nothing is excluded.Find Look-alikesOrbit will compare everyone else to them on Giving Regularity and Volunteer Donor Status.Look-alike scoresHow strongly each field points to a look-alike.
Look-alikes of Your Best Supporters · Who's in it, in Apteco Orbit: The Who's in it tab: donuts of donor status, volunteer status, donor stage and lifetime value.
Look-alikes of Your Best Supporters · Who's in it The Who's in it tab: donuts of donor status, volunteer status, donor stage and lifetime value. Most are active Established or Developing givers who have not reached the Loyal group yet.
Look-alikes of Your Best Supporters · Audience rules, in Apteco Orbit: The rules tab: the saved look-alike list, the people who score closest to the best supporters.
Look-alikes of Your Best Supporters · Audience rules The rules tab: the saved look-alike list, the people who score closest to the best supporters. The seed people and anyone with no positive score are left out, so every name is someone new.
Look-alikes of Your Best Supporters · Why they're here, in Apteco Orbit: The Why they're here tab: a table of lifetime value, years of giving, regularity and volunteer status.
Look-alikes of Your Best Supporters · Why they're here The Why they're here tab: a table of lifetime value, years of giving, regularity and volunteer status. Everyone gives on a steady schedule and most do not volunteer, so they match the best supporters' habits.
Look-alikes of Your Best Supporters · Lifecycle, in Apteco Orbit: The Lifecycle tab: a grid of donor stage against donor status.
Look-alikes of Your Best Supporters · Lifecycle The Lifecycle tab: a grid of donor stage against donor status. Most are active Established or Developing donors, with some Developing donors lapsing, so it shows who could grow into loyal supporters.
Look-alikes of Your Best Supporters · Call sheet, in Apteco Orbit: The Call sheet tab: lifetime value, days since last gift, a suggested next step and contact flags for each look-alike.
Look-alikes of Your Best Supporters · Call sheet The Call sheet tab: lifetime value, days since last gift, a suggested next step and contact flags for each look-alike. Staff can start with the highest-value names and work down the list from there.
Look-alikes of Your Best Supporters · Value by channel, in Apteco Orbit: The Value by channel tab: stacked bars of lifetime value band, coloured by volunteer status.
Look-alikes of Your Best Supporters · Value by channel The Value by channel tab: stacked bars of lifetime value band, coloured by volunteer status. Most look-alikes are Premium or Major supporters, so they are worth a personal invitation.
Best Supporters (seed for Look-alikes) · Audience rules, in Apteco Orbit: The rules tab: two rules under Includes, Donor Development Stage is Loyal and Donor Status is Active, and nothing under Excludes.
Best Supporters (seed for Look-alikes) · Audience rules The rules tab: two rules under Includes, Donor Development Stage is Loyal and Donor Status is Active, and nothing under Excludes. These best current donors are the seed list for finding look-alikes who could become great donors too.
Best Supporters (seed for Look-alikes) · Find Look-alikes, in Apteco Orbit: The Find Look-alikes tab: the Best Supporters seed, with Giving Regularity and Volunteer Donor Status chosen as the fields to compare on.
Best Supporters (seed for Look-alikes) · Find Look-alikes The Find Look-alikes tab: the Best Supporters seed, with Giving Regularity and Volunteer Donor Status chosen as the fields to compare on. A fundraiser uses it to find new people who act like their best supporters.
Best Supporters (seed for Look-alikes) · Look-alike scores, in Apteco Orbit: The Look-alike scores tab: how strongly each field points to a look-alike.
Best Supporters (seed for Look-alikes) · Look-alike scores The Look-alike scores tab: how strongly each field points to a look-alike. Giving Regularity scores far higher than Volunteer Donor Status, so steady giving is the biggest clue.

Sample charity: the people and numbers in these screens are made up, so the picture shows the tool, not a result. The Audience tab is Orbit's own. The other tabs are views added to this audience's workbook; Get to know the list shows how to add them.

Who is in it

The seed people, and anyone with a score of 0 or less, are left out, so every name is someone new.

4

insights it is built from

1

pathway runs it

Look-alikes of Your Best Supporters · Audience rules, in Apteco Orbit: The rules tab: the saved look-alike list, the people who score closest to the best supporters.
Look-alikes of Your Best Supporters · Audience rules The rules tab: the saved look-alike list, the people who score closest to the best supporters. The seed people and anyone with no positive score are left out, so every name is someone new.
Look-alikes of Your Best Supporters · Why they're here, in Apteco Orbit: The Why they're here tab: a table of lifetime value, years of giving, regularity and volunteer status.
Look-alikes of Your Best Supporters · Why they're here The Why they're here tab: a table of lifetime value, years of giving, regularity and volunteer status. Everyone gives on a steady schedule and most do not volunteer, so they match the best supporters' habits.

What to do next

Start with the highest scores. Invite them into a cultivation journey and upload them as a matched audience.

The Look-alikes: More People Like Your Best pathway runs this list. Here is each step, then the journey as it is built in Orbit.

  1. Monthly

    Journey logic

    Your best supporters become the seed audience, refreshed every month.

  2. Monthly

    Look-alike model

    Orbit’s Find Look-alikes scores everyone else on your file by how closely they resemble the seed, and takes the top names.

  3. Week 1

    Email

    Look-alikes already on your file get a cultivation email and an event invitation.

  4. Week 1

    Google + Meta Ads

    The same look-alikes go to Google and Meta as matched audiences.

  5. Week 1

    LinkedIn Ads

    Matched look-alikes see your leadership story on LinkedIn.

  6. Monthly

    Meta Ads

    Meta also builds a 1 to 2% lookalike from the seed to reach people not yet on your file, with existing supporters excluded.

  7. On sign-up

    Email + form

    New people land on a sign-up or donation form, then move into The First 90 Days.

Watch the pathway
Look-alikes: More People Like Your Best · journey, part 1 of 2, in Apteco Orbit: The top of the journey: the look-alikes list, the Cultivation email and event invitation, Google Ads and Meta Ads aimed at the same people, then the Our…
Look-alikes: More People Like Your Best · journey, part 1 of 2 The top of the journey: the look-alikes list, the Cultivation email and event invitation, Google Ads and Meta Ads aimed at the same people, then the Our leadership story LinkedIn ad. People like your best donors see one story everywhere.
Look-alikes: More People Like Your Best · journey, part 2 of 2, in Apteco Orbit: The bottom of the journey: the end after the LinkedIn ad, and the A gift takes them out rule below it.
Look-alikes: More People Like Your Best · journey, part 2 of 2 The bottom of the journey: the end after the LinkedIn ad, and the A gift takes them out rule below it. Anyone who gives this year stops getting these messages.

What it is built from

Each insight below is worked out by Orbit for every supporter. Click one to read it in the Field Guide.

All 25+ audiences

Insights

  • Lifetime ValueHow much has this supporter given in total, over their whole time with us? Group donors by total giving, and give your top lifetime givers personal thank-you calls or major gift attention.
  • Number Of Giving YearsIn how many different years has this supporter given? Find long-tenure supporters for legacy giving conversations and milestone recognition.
  • Giving RegularityHow predictable is the timing of this supporter's gifts? Lean on Highly Consistent donors for forecasts, and ask them first about monthly giving.
  • Volunteer Donor StatusDoes this supporter volunteer, give, do both, or neither? See which volunteers also give, and build campaigns that turn volunteers into donors.

Questions people ask

Who is in the Look-alikes of Your Best Supporters audience?

People already on your file who most resemble your best supporters, scored by Orbit’s Find Look-alikes on the variables your administrator chooses. The seed group is excluded, so every name is someone new to target.

The seed people, and anyone with a score of 0 or less, are left out, so every name is someone new.

What should I do with Look-alikes of Your Best Supporters?

Start with the highest scores. Invite them into a cultivation journey and upload them as a matched audience.

Which data does Look-alikes of Your Best Supporters use?

Lifetime Value, Number Of Giving Years, Giving Regularity, Volunteer Donor Status. Each is an insight Orbit works out for every supporter.

Which pathway uses Look-alikes of Your Best Supporters?

Look-alikes: More People Like Your Best: Orbit finds the people already on your file who most resemble your best supporters, then Meta finds more of them beyond it.

How do I build it in Apteco Orbit?

Open Audiences, start a new audience and add each rule: who to let in, then who to leave out. Build an audience by hand walks you through it, and Ask Orin to build it shows how Orin can draft it for you.

Learn Mission is a free course. Part 5 is all about audiences: you build one, read it tab by tab and tidy it before anyone gets a message.

Build it yourself

Start with the stops below, then read more in the Apteco Help Hub.

Start the course

The Find audiences

  • Look-alikes of Your Best Supporters

All 25+ audiences