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Lapsed Givers Still Showing Up

Audience on the Keep tab

Supporters whose giving has lapsed but who still come to events or volunteer. Your CRM calls them lapsed. They are still here.

Open the Field GuideWhat to do next
Who's in itA profile: status, stage, value and volunteering.AudienceThe rules: who is let in, and who is left out.Why they're hereThe signal that put each person on the list.LifecycleDonor stage against donor status, in one grid.Call sheetNames, value, last gift and a suggested next step.Value by channelHow much they are worth, split by volunteer status.
Lapsed Givers Still Showing Up · Who's in it, in Apteco Orbit: The Who's in it tab: donuts of donor status, volunteering, stage and value band, mostly Lapsing and Lapsed First Gift, spread over the lower value bands.
Lapsed Givers Still Showing Up · Who's in it The Who's in it tab: donuts of donor status, volunteering, stage and value band, mostly Lapsing and Lapsed First Gift, spread over the lower value bands. Most gave once and never again.
Lapsed Givers Still Showing Up · Audience rules, in Apteco Orbit: The rules tab: giving is Lapsing, Lapsed or Deeply Lapsed, and either came to an event in the last year or volunteered this year.
Lapsed Givers Still Showing Up · Audience rules The rules tab: giving is Lapsing, Lapsed or Deeply Lapsed, and either came to an event in the last year or volunteered this year. They still show up but have stopped giving, so a warm thanks-for-coming ask could restart gifts.
Lapsed Givers Still Showing Up · Why they're here, in Apteco Orbit: The Why they're here tab: donuts of donor status, mostly Lapsing, last event year and volunteering, with a table of days since last gift and last event date.
Lapsed Givers Still Showing Up · Why they're here The Why they're here tab: donuts of donor status, mostly Lapsing, last event year and volunteering, with a table of days since last gift and last event date. Staff ask for a gift soon after an event.
Lapsed Givers Still Showing Up · Lifecycle, in Apteco Orbit: The Lifecycle tab: a grid of donor stage against donor status, with most in the Lapsed First Gift row, then Developing.
Lapsed Givers Still Showing Up · Lifecycle The Lifecycle tab: a grid of donor stage against donor status, with most in the Lapsed First Gift row, then Developing. The main job here is getting a second gift.
Lapsed Givers Still Showing Up · Call sheet, in Apteco Orbit: The Call sheet tab: names, lifetime value, days since last gift, donor status of Lapsing or Lapsed, and a suggested next step.
Lapsed Givers Still Showing Up · Call sheet The Call sheet tab: names, lifetime value, days since last gift, donor status of Lapsing or Lapsed, and a suggested next step. Staff call people who still come to events and invite them to give again.
Lapsed Givers Still Showing Up · Value by channel, in Apteco Orbit: The Value by channel tab: stacked bars of value bands, coloured by volunteer status, with Low-Value, Mid-Value and Minimal the tallest.
Lapsed Givers Still Showing Up · Value by channel The Value by channel tab: stacked bars of value bands, coloured by volunteer status, with Low-Value, Mid-Value and Minimal the tallest. Most of these lapsed givers gave small amounts.

Sample charity: the people and numbers in these screens are made up, so the picture shows the tool, not a result. The Audience tab is Orbit's own. The other tabs are views added to this audience's workbook; Get to know the list shows how to add them.

Who is in it

It includes people whose giving is Lapsing, Lapsed or Deeply Lapsed AND who either came to an event in the last 12 months OR volunteered this year; nothing is excluded. They still show up but have stopped giving, so a warm 'thanks for coming' ask could restart their gifts.

5

insights it is built from

Keep

its tab on the Field Guide Audiences dashboard

Lapsed Givers Still Showing Up · Audience rules, in Apteco Orbit: The rules tab: giving is Lapsing, Lapsed or Deeply Lapsed, and either came to an event in the last year or volunteered this year.
Lapsed Givers Still Showing Up · Audience rules The rules tab: giving is Lapsing, Lapsed or Deeply Lapsed, and either came to an event in the last year or volunteered this year. They still show up but have stopped giving, so a warm thanks-for-coming ask could restart gifts.
Lapsed Givers Still Showing Up · Why they're here, in Apteco Orbit: The Why they're here tab: donuts of donor status, mostly Lapsing, last event year and volunteering, with a table of days since last gift and last event date.
Lapsed Givers Still Showing Up · Why they're here The Why they're here tab: donuts of donor status, mostly Lapsing, last event year and volunteering, with a table of days since last gift and last event date. Staff ask for a gift soon after an event.

What to do next

Thank them for their time and presence first. Invite, don’t chase, and save the ask for a personal conversation.

The call sheet tab lists each person with a suggested next step, so you can work down it.

Lapsed Givers Still Showing Up · Call sheet, in Apteco Orbit: The Call sheet tab: names, lifetime value, days since last gift, donor status of Lapsing or Lapsed, and a suggested next step.
Lapsed Givers Still Showing Up · Call sheet The Call sheet tab: names, lifetime value, days since last gift, donor status of Lapsing or Lapsed, and a suggested next step. Staff call people who still come to events and invite them to give again.

What it is built from

Each insight below is worked out by Orbit for every supporter. Click one to read it in the Field Guide.

All 25+ audiences

Insights

  • Donor StatusIs this supporter active, lapsing, lapsed, deeply lapsed, or someone who never gave? Sort any report by Donor Status, and start year-end appeals and re-engagement campaigns from it.
  • Days Since Last DonationHow long has it been since this supporter's last gift? Use it to start re-engagement messages as days pass, or to pick recent lapsers for phone calls first.
  • Last Event AttendedWhen did this supporter last attend an event? Check it before a phone call or meeting as a quick note on their latest event.
  • Volunteer Donor StatusDoes this supporter volunteer, give, do both, or neither? See which volunteers also give, and build campaigns that turn volunteers into donors.
  • Years Since Last VolunteeredHow many years has it been since this supporter last volunteered? Find lapsed volunteers, and give a personal check-in to anyone who volunteered for years and then stopped.

Next to it on the Keep tab

Questions people ask

Who is in the Lapsed Givers Still Showing Up audience?

Supporters whose giving has lapsed but who still come to events or volunteer. Your CRM calls them lapsed. They are still here.

It includes people whose giving is Lapsing, Lapsed or Deeply Lapsed AND who either came to an event in the last 12 months OR volunteered this year; nothing is excluded. They still show up but have stopped giving, so a warm 'thanks for coming' ask could restart their gifts.

What should I do with Lapsed Givers Still Showing Up?

Thank them for their time and presence first. Invite, don’t chase, and save the ask for a personal conversation.

Which data does Lapsed Givers Still Showing Up use?

Donor Status, Days Since Last Donation, Last Event Attended, Volunteer Donor Status, Years Since Last Volunteered. Each is an insight Orbit works out for every supporter.

Which pathway uses Lapsed Givers Still Showing Up?

No Field Guide pathway starts from this list yet. Use the advice above, or build your own journey in Orbit.

How do I build it in Apteco Orbit?

Open Audiences, start a new audience and add each rule: who to let in, then who to leave out. Build an audience by hand walks you through it, and Ask Orin to build it shows how Orin can draft it for you.

Learn Mission is a free course. Part 5 is all about audiences: you build one, read it tab by tab and tidy it before anyone gets a message.

Build it yourself

Start with the stops below, then read more in the Apteco Help Hub.

Start the course

The Keep audiences

All 25+ audiences