Apteco Mission Field Guide Schedule Time with an Apteco Architect Play with a Live System

Campaign Responders Going Cold

Audience on the Keep tab

Supporters who responded to past campaigns but are now drifting away. Your campaigns used to reach them. Something stopped working.

Open the Field GuideWhat to do next
Who's in itA profile: status, stage, value and volunteering.AudienceThe rules: who is let in, and who is left out.Why they're hereThe signal that put each person on the list.LifecycleDonor stage against donor status, in one grid.Call sheetNames, value, last gift and a suggested next step.Value by channelHow much they are worth, split by volunteer status.
Campaign Responders Going Cold · Who's in it, in Apteco Orbit: The Who's in it tab: donuts of donor status, stage and value band, with most still Active and many in the top value bands.
Campaign Responders Going Cold · Who's in it The Who's in it tab: donuts of donor status, stage and value band, with most still Active and many in the top value bands. Many are high-value donors, so winning them back matters.
Campaign Responders Going Cold · Audience rules, in Apteco Orbit: The rules tab: two rules under Includes, in several campaigns and a high Rhythm Drift Score, and nothing under Excludes.
Campaign Responders Going Cold · Audience rules The rules tab: two rules under Includes, in several campaigns and a high Rhythm Drift Score, and nothing under Excludes. These past responders are slowing down, so they get a warm we-miss-you message.
Campaign Responders Going Cold · Why they're here, in Apteco Orbit: The Why they're here tab: a Donor Movement donut, mostly Lost Supporters, plus each person's campaigns, Rhythm Drift Score and days since last gift.
Campaign Responders Going Cold · Why they're here The Why they're here tab: a Donor Movement donut, mostly Lost Supporters, plus each person's campaigns, Rhythm Drift Score and days since last gift. It separates people who have already stopped giving from those who are only slowing down.
Campaign Responders Going Cold · Lifecycle, in Apteco Orbit: The Lifecycle tab: a grid of donor stage against donor status.
Campaign Responders Going Cold · Lifecycle The Lifecycle tab: a grid of donor stage against donor status. The risk sits mostly with Developing donors, while Established donors are still Active, so win-back messages go there first.
Campaign Responders Going Cold · Call sheet, in Apteco Orbit: The Call sheet tab: a table of names, lifetime value, days since last gift, donor status and a suggested next step.
Campaign Responders Going Cold · Call sheet The Call sheet tab: a table of names, lifetime value, days since last gift, donor status and a suggested next step. Staff work down it, skipping anyone marked Do Not Phone.
Campaign Responders Going Cold · Value by channel, in Apteco Orbit: The Value by channel tab: stacked bars of value bands, coloured by volunteer status, for the people who have volunteered.
Campaign Responders Going Cold · Value by channel The Value by channel tab: stacked bars of value bands, coloured by volunteer status, for the people who have volunteered. Volunteers who also give sit mostly in the higher value bands.

Sample charity: the people and numbers in these screens are made up, so the picture shows the tool, not a result. The Audience tab is Orbit's own. The other tabs are views added to this audience's workbook; Get to know the list shows how to add them.

Who is in it

It includes people who have been in 2 or more campaigns AND have a Rhythm Drift Score of 1.5 or more (their giving has drifted from its usual timing); nothing is excluded. These past responders are slowing down, so they are a good list for a warm 'we miss you' message.

4

insights it is built from

Keep

its tab on the Field Guide Audiences dashboard

Campaign Responders Going Cold · Audience rules, in Apteco Orbit: The rules tab: two rules under Includes, in several campaigns and a high Rhythm Drift Score, and nothing under Excludes.
Campaign Responders Going Cold · Audience rules The rules tab: two rules under Includes, in several campaigns and a high Rhythm Drift Score, and nothing under Excludes. These past responders are slowing down, so they get a warm we-miss-you message.
Campaign Responders Going Cold · Why they're here, in Apteco Orbit: The Why they're here tab: a Donor Movement donut, mostly Lost Supporters, plus each person's campaigns, Rhythm Drift Score and days since last gift.
Campaign Responders Going Cold · Why they're here The Why they're here tab: a Donor Movement donut, mostly Lost Supporters, plus each person's campaigns, Rhythm Drift Score and days since last gift. It separates people who have already stopped giving from those who are only slowing down.

What to do next

Look at which campaigns they responded to and rebuild your outreach around what worked.

The call sheet tab lists each person with a suggested next step, so you can work down it.

Campaign Responders Going Cold · Call sheet, in Apteco Orbit: The Call sheet tab: a table of names, lifetime value, days since last gift, donor status and a suggested next step.
Campaign Responders Going Cold · Call sheet The Call sheet tab: a table of names, lifetime value, days since last gift, donor status and a suggested next step. Staff work down it, skipping anyone marked Do Not Phone.

What it is built from

Each insight below is worked out by Orbit for every supporter. Click one to read it in the Field Guide.

All 25+ audiences

Insights

  • Campaigns CountHow many campaigns is this supporter linked to? Treat supporters linked to many campaigns as more deeply embedded in your program.
  • Rhythm Drift ScoreHow overdue is this supporter compared with their own giving rhythm? Reach out to drifting donors before they fully lapse.
  • Days Since Last DonationHow long has it been since this supporter's last gift? Use it to start re-engagement messages as days pass, or to pick recent lapsers for phone calls first.
  • Donor MovementDid each supporter give more, less, the same, or stop, compared with the year before? Use it for the board's donor movement chart: new, re-engaged, up, same, down, lost.

Next to it on the Keep tab

Questions people ask

Who is in the Campaign Responders Going Cold audience?

Supporters who responded to past campaigns but are now drifting away. Your campaigns used to reach them. Something stopped working.

It includes people who have been in 2 or more campaigns AND have a Rhythm Drift Score of 1.5 or more (their giving has drifted from its usual timing); nothing is excluded. These past responders are slowing down, so they are a good list for a warm 'we miss you' message.

What should I do with Campaign Responders Going Cold?

Look at which campaigns they responded to and rebuild your outreach around what worked.

Which data does Campaign Responders Going Cold use?

Campaigns Count, Rhythm Drift Score, Days Since Last Donation, Donor Movement. Each is an insight Orbit works out for every supporter.

Which pathway uses Campaign Responders Going Cold?

No Field Guide pathway starts from this list yet. Use the advice above, or build your own journey in Orbit.

How do I build it in Apteco Orbit?

Open Audiences, start a new audience and add each rule: who to let in, then who to leave out. Build an audience by hand walks you through it, and Ask Orin to build it shows how Orin can draft it for you.

Learn Mission is a free course. Part 5 is all about audiences: you build one, read it tab by tab and tidy it before anyone gets a message.

Build it yourself

Start with the stops below, then read more in the Apteco Help Hub.

Start the course

The Keep audiences

All 25+ audiences