Lapsing Volunteers Who Still Give

Audience on the Engage tab

Supporters who stopped volunteering but still give. Something changed in their availability, not their commitment.

See the pathway: Volunteer Appreciation and Drift What to do next

Who's in itA profile: status, stage, value and volunteering.AudienceThe rules: who is let in, and who is left out.Why they're hereThe signal that put each person on the list.LifecycleDonor stage against donor status, in one grid.Call sheetNames, value, last gift and a suggested next step.Value by channelHow much they are worth, split by volunteer status.

Lapsing Volunteers Who Still Give · Who's in it, in Apteco Orbit: The Who's in it tab: donuts of donor status, all Active, plus volunteering, stage and value band, mostly Loyal and in the top bands. — **Lapsing Volunteers Who Still Give · Who's in it** The Who's in it tab: donuts of donor status, all Active, plus volunteering, stage and value band, mostly Loyal and in the top bands. These are mostly loyal, higher-value givers.

Lapsing Volunteers Who Still Give · Audience rules, in Apteco Orbit: The rules tab: two rules under Includes, flagged as a volunteer with no volunteering in the last year, and Donor Status is Active. — **Lapsing Volunteers Who Still Give · Audience rules** The rules tab: two rules under Includes, flagged as a volunteer with no volunteering in the last year, and Donor Status is Active. They still give money but have stopped volunteering, so they get an invitation to come back.

Lapsing Volunteers Who Still Give · Why they're here, in Apteco Orbit: The Why they're here tab: donuts of volunteer status, mostly Volunteer & Donor, and giving trend, mostly Stable, with a table of years since each person last… — **Lapsing Volunteers Who Still Give · Why they're here** The Why they're here tab: donuts of volunteer status, mostly Volunteer & Donor, and giving trend, mostly Stable, with a table of years since each person last volunteered. It helps staff spot volunteers whose giving is also slipping.

Lapsing Volunteers Who Still Give · Lifecycle, in Apteco Orbit: The Lifecycle tab: a grid of donor stage against donor status, with everyone in the Active column and most under Loyal. — **Lapsing Volunteers Who Still Give · Lifecycle** The Lifecycle tab: a grid of donor stage against donor status, with everyone in the Active column and most under Loyal. Only their volunteering has slipped, not their giving.

Lapsing Volunteers Who Still Give · Call sheet, in Apteco Orbit: The Call sheet tab: names, lifetime value, days since last gift, donor status of Active, and a suggested next step. — **Lapsing Volunteers Who Still Give · Call sheet** The Call sheet tab: names, lifetime value, days since last gift, donor status of Active, and a suggested next step. Staff use it to invite these donors back to volunteer.

Lapsing Volunteers Who Still Give · Value by channel, in Apteco Orbit: The Value by channel tab: stacked bars of value bands, coloured by volunteer status, with Premium and Major the tallest. — **Lapsing Volunteers Who Still Give · Value by channel** The Value by channel tab: stacked bars of value bands, coloured by volunteer status, with Premium and Major the tallest. Most of these donors sit in the top value bands.

Sample charity: the people and numbers in these screens are made up, so the picture shows the tool, not a result. The Audience tab is Orbit's own. The other tabs are views added to this audience's workbook; Get to know the list shows how to add them.

Who is in it

It includes people flagged as volunteers whose last volunteering was 1 year ago or more, AND who are still Active donors; nothing is excluded. They still give money but have stopped volunteering, so they are good for an invitation to come back.

insights it is built from

Engage

its tab on the Field Guide Audiences dashboard

pathway runs it

What to do next

Check in personally. Ask if everything is okay and offer lighter ways to volunteer.

The Volunteer Appreciation and Drift pathway runs this list. Here is each step, then the journey as it is built in Orbit.

First shift
Email
A welcome and a thank-you after their first shift of the year.
Milestones
Email
Crossing an hours milestone you set triggers a personal thank-you that names their total.
Year end
Direct mail
Your most engaged volunteers get a printed thank-you card.
Drift
Email
Volunteered last year but not yet this year: new opportunities that fit around their life.
Drift + 2 weeks
SMS
No reply: a short, personal text.
Drift + 4 weeks
Call list
Those with the most hours get a call from the volunteer coordinator.

Watch the pathway

Volunteer Appreciation and Drift · journey, part 1 of 2, in Apteco Orbit: The first half of the journey: the Lapsing Volunteers Who Still Give audience gets an email of fitting opportunities, waits, then a reply check sends the rest to a… — **Volunteer Appreciation and Drift · journey, part 1 of 2** The first half of the journey: the Lapsing Volunteers Who Still Give audience gets an email of fitting opportunities, waits, then a reply check sends the rest to a short personal text. It reaches drifting volunteers gently and personally.

Volunteer Appreciation and Drift · journey, part 2 of 2, in Apteco Orbit: The second half of the journey: the wait after the text, the call list for the volunteer coordinator, the exit, and the New shift Triggered Event below. — **Volunteer Appreciation and Drift · journey, part 2 of 2** The second half of the journey: the wait after the text, the call list for the volunteer coordinator, the exit, and the New shift Triggered Event below. The journey stops when a volunteer comes back.

What it is built from

Each insight below is worked out by Orbit for every supporter. Click one to read it in the Field Guide.

All 25+ audiences

Insights

Volunteer Donor StatusDoes this supporter volunteer, give, do both, or neither? See which volunteers also give, and build campaigns that turn volunteers into donors.
Years Since Last VolunteeredHow many years has it been since this supporter last volunteered? Find lapsed volunteers, and give a personal check-in to anyone who volunteered for years and then stopped.
Volunteer Last YearDid this supporter volunteer last year? Compare it with Volunteer This Year to measure how many volunteers came back.
Giving TrendIs this supporter's latest gift bigger, smaller, or about the same as their usual gift? Talk upgrades with donors trending up, and call donors trending down before they lapse.

Next to it on the Engage tab

Volunteers Who Have Never DonatedHow many of your volunteers have never been asked to give?
Volunteers Starting to DriftVolunteers who gave their time last year but have not logged a shift this year.
Multi-Channel ChampionsSupporters who give, come to events and volunteer.
Gala Guests Who Never GaveSupporters who came to one or more events but have never made a gift.
Event to Donor ConversionSupporters who come to your events but have not yet become regular givers.
Event Regulars, Gift IrregularsSupporters who come to events consistently but whose giving is sporadic or declining.
First Event, First GiftSupporters whose first gift came shortly after their first event.

Questions people ask

Who is in the Lapsing Volunteers Who Still Give audience?

Supporters who stopped volunteering but still give. Something changed in their availability, not their commitment.

What should I do with Lapsing Volunteers Who Still Give?

Check in personally. Ask if everything is okay and offer lighter ways to volunteer.

Which data does Lapsing Volunteers Who Still Give use?

Volunteer Donor Status, Years Since Last Volunteered, Volunteer Last Year, Giving Trend. Each is an insight Orbit works out for every supporter.

Which pathway uses Lapsing Volunteers Who Still Give?

Volunteer Appreciation and Drift: Thank volunteers at the moments that matter, and notice when someone starts to drift before they are gone.

How do I build it in Apteco Orbit?

Open Audiences, start a new audience and add each rule: who to let in, then who to leave out. Build an audience by hand walks you through it, and Ask Orin to build it shows how Orin can draft it for you.

Learn Mission is a free course. Part 5 is all about audiences: you build one, read it tab by tab and tidy it before anyone gets a message.

Build it yourself

Start with the stops below, then read more in the Apteco Help Hub.

Start the course

The Engage audiences

All 25+ audiences