Gala Guests Who Never Gave · Who's in it, part 1 of 2 The first half of the Who's in it tab: donuts of donor status, stage and volunteering, all Never Given and Non Donor, with some who volunteer. Some guests also give their time, which makes a first-gift ask easier.Gala Guests Who Never Gave · Who's in it, part 2 of 2 The second half of the Who's in it tab: the lifetime value donut, all Minimal, and a table of names and lifetime values, all at nothing. It confirms none of these guests has given money yet.
Gala Guests Who Never Gave · Audience rules The rules tab: two rules under Includes, took part in an event and Donor Status is Never Given, and nothing under Excludes. These people already showed up for the cause, so a warm first ask could turn them into donors.
Gala Guests Who Never Gave · Why they're here The Why they're here tab: a donut with everyone under Never Given, and a table with each person's Event Participant Flag set and Returning Donor Flag off. A fundraiser invites them to make a first gift tied to the event.
Gala Guests Who Never Gave · Lifecycle The Lifecycle tab: a grid of donor stage against donor status, with everyone in one cell, Non Donor and Never Given, and every other cell empty. It confirms this list is people who came to events but have never donated.
Gala Guests Who Never Gave · Call sheet The Call sheet tab: names, lifetime value, a blank days since last gift, donor status of Never Given and next step Unclassified. Staff thank guests for coming and invite a first gift.
Gala Guests Who Never Gave · Value by channel The Value by channel tab: a single stacked bar, Minimal Supporters, split by volunteer status, most with none and some volunteer-only. None have given yet, but a good share have volunteered, which is a way in.
Sample charity: the people and numbers in these screens are made up, so the picture shows the tool, not a result. The Audience tab is Orbit's own. The other tabs are views added to this audience's workbook; Get to know the list shows how to add them.
Who is in it
These people already showed up for the cause, so a warm first ask could turn them into donors. The audience is locked because 1 other item depends on it.
4
insights it is built from
Engage
its tab on the Field Guide Audiences dashboard
1
pathway runs it
Gala Guests Who Never Gave · Audience rules The rules tab: two rules under Includes, took part in an event and Donor Status is Never Given, and nothing under Excludes. These people already showed up for the cause, so a warm first ask could turn them into donors.Gala Guests Who Never Gave · Why they're here The Why they're here tab: a donut with everyone under Never Given, and a table with each person's Event Participant Flag set and Returning Donor Flag off. A fundraiser invites them to make a first gift tied to the event.
What to do next
Follow up personally after the next event. Reference what they experienced and make the first ask easy and specific.
The From Guest to Giver pathway runs this list. Here is each step, then the journey as it is built in Orbit.
7 days before
SMS + email
Reminders by text and email, timed from Days Until Event.
Day after
Email
Attended: a thank-you with photos. No-show: a “sorry we missed you” with the highlights.
Day 7
Call list
Guests who have never given get a personal call from their host.
Day 21
Email
A first ask tied to what they saw.
Day 21
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Watch the pathway
Watch the pathway
From Guest to Giver · the whole journey The whole journey for the Gala Guests Who Never Gave audience: a call list, a wait, then a first ask by email tied to the event. It turns event guests into donors while the night is still fresh.
What it is built from
Each insight below is worked out by Orbit for every supporter. Click one to read it in the Field Guide.
Event Participant FlagHas this supporter ever attended an event? Separate event-engaged donors from those who have never come to an event.
Returning Donor FlagHas this supporter given more than once? Split reports between first-time and returning donors, so the board sees retention apart from acquisition.
No. Of Events AttendedHow many events has this supporter signed up for? Measure event breadth, but pair it with Attendance Status when you need the events someone actually came to.
Donor StatusIs this supporter active, lapsing, lapsed, deeply lapsed, or someone who never gave? Sort any report by Donor Status, and start year-end appeals and re-engagement campaigns from it.
Who is in the Gala Guests Who Never Gave audience?
Supporters who came to one or more events but have never made a gift. They showed up for your mission. They just haven't been asked the right way yet.
These people already showed up for the cause, so a warm first ask could turn them into donors. The audience is locked because 1 other item depends on it.
What should I do with Gala Guests Who Never Gave?
Follow up personally after the next event. Reference what they experienced and make the first ask easy and specific.
Which data does Gala Guests Who Never Gave use?
Event Participant Flag, Returning Donor Flag, No. Of Events Attended, Donor Status. Each is an insight Orbit works out for every supporter.
Which pathway uses Gala Guests Who Never Gave?
From Guest to Giver: Turn the night of the event into the start of a relationship.
How do I build it in Apteco Orbit?
Open Audiences, start a new audience and add each rule: who to let in, then who to leave out. Build an audience by hand walks you through it, and Ask Orin to build it shows how Orin can draft it for you.
Learn Mission is a free course. Part 5 is all about audiences: you build one, read it tab by tab and tidy it before anyone gets a message.
Build it yourself
Start with the stops below, then read more in the Apteco Help Hub.
