Volunteers Who Have Never Donated · Who's in it, part 1 of 2 The first half of the Who's in it tab: donuts of donor status, volunteer status, donor stage and lifetime value. Everyone is a Non Donor who has Never Given, so this group gives time, not money, so far.Volunteers Who Have Never Donated · Who's in it, part 2 of 2 The second half of the Who's in it tab: the lifetime value donut and a table of names and lifetime values. Every value is empty, which confirms none of these volunteers has made a gift yet.
Volunteers Who Have Never Donated · Audience rules The rules tab: two rules under Includes, Volunteer Flag set and Donor Status is Never Given, with nothing under Excludes. They already give their time, so a gentle first ask for money could work well.
Volunteers Who Have Never Donated · Why they're here The Why they're here tab: a donut of volunteer status and a table of Volunteer Flag and lifetime donations. Most are Volunteer Only, so volunteer and fundraising staff can thank them together and invite a first gift.
Volunteers Who Have Never Donated · Lifecycle The Lifecycle tab: a grid of donor stage against donor status. Everyone sits in one cell, Non Donor and Never Given, which confirms the list is volunteers who have never donated.
Volunteers Who Have Never Donated · Call sheet The Call sheet tab: names, lifetime value, days since last gift, a suggested next step and contact flags, all showing Never Given. Staff thank these volunteers and invite a first gift, skipping anyone who asked not to be contacted.
Volunteers Who Have Never Donated · Value by channel The Value by channel tab: a single bar, Minimal Supporters, split between volunteer-only and lapsed volunteers. It shows the whole group gives time but no money yet.
Sample charity: the people and numbers in these screens are made up, so the picture shows the tool, not a result. The Audience tab is Orbit's own. The other tabs are views added to this audience's workbook; Get to know the list shows how to add them.
Who is in it
They already give their time, so a gentle first ask for money could work well. The audience is locked because 1 other item depends on it.
4
insights it is built from
Engage
its tab on the Field Guide Audiences dashboard
1
pathway runs it
Volunteers Who Have Never Donated · Audience rules The rules tab: two rules under Includes, Volunteer Flag set and Donor Status is Never Given, with nothing under Excludes. They already give their time, so a gentle first ask for money could work well.Volunteers Who Have Never Donated · Why they're here The Why they're here tab: a donut of volunteer status and a table of Volunteer Flag and lifetime donations. Most are Volunteer Only, so volunteer and fundraising staff can thank them together and invite a first gift.
What to do next
A warm, personal giving ask that thanks them for their time first. Never make them feel their time wasn't enough.
A story of what volunteers made possible this year.
Day 28
Email
A first, gentle ask that respects their time.
Day 30
Meta Ads
The same story in their feeds for those who did not open.
Watch the pathway
Watch the pathway
Volunteers Who Have Never Given · journey, part 1 of 2 The first half of the journey: a thank-you email that names their hours, a wait, a story about what volunteers made possible, another wait, then a first gentle ask. Thanks and stories come before any ask.Volunteers Who Have Never Given · journey, part 2 of 2 The second half of the journey: people who opened the story leave, the rest see the same story in their Meta feeds, and a Triggered Event removes anyone who gives. Email and social ads work together.
What it is built from
Each insight below is worked out by Orbit for every supporter. Click one to read it in the Field Guide.
Volunteer FlagHas this supporter ever volunteered? Build volunteer-specific messages and appeals for everyone who has volunteered at least once.
Volunteer Donor StatusDoes this supporter volunteer, give, do both, or neither? See which volunteers also give, and build campaigns that turn volunteers into donors.
No. Of Times VolunteeredHow many times has this supporter volunteered? Rank volunteers by how often they come, since the most active are often ready for a giving conversation.
Number Of Lifetime DonationsHow many gifts has this supporter made in total? Group donors by how many gifts they have made, and build a stewardship journey for each group.
Who is in the Volunteers Who Have Never Donated audience?
How many of your volunteers have never been asked to give? They already give you their time. They're the warmest supporters you have.
They already give their time, so a gentle first ask for money could work well. The audience is locked because 1 other item depends on it.
What should I do with Volunteers Who Have Never Donated?
A warm, personal giving ask that thanks them for their time first. Never make them feel their time wasn't enough.
Which data does Volunteers Who Have Never Donated use?
Volunteer Flag, Volunteer Donor Status, No. Of Times Volunteered, Number Of Lifetime Donations. Each is an insight Orbit works out for every supporter.
Which pathway uses Volunteers Who Have Never Donated?
Open Audiences, start a new audience and add each rule: who to let in, then who to leave out. Build an audience by hand walks you through it, and Ask Orin to build it shows how Orin can draft it for you.
Learn Mission is a free course. Part 5 is all about audiences: you build one, read it tab by tab and tidy it before anyone gets a message.
Build it yourself
Start with the stops below, then read more in the Apteco Help Hub.
