Split built for a campaign journey
Everyone whose Donor Status is Active: the main list of current givers for thank-yous and appeals, and the entry point of the Dynamic Ask journey.
Sample charity: the people and numbers in these screens are made up, so the picture shows the tool, not a result.
No one is excluded. This is the main list of current givers for thank-yous and appeals.
Split
A split sends each person down one branch of a journey, so the message fits them.
1
pathway runs it
The journeys this list feeds, and what each one does with it.
Each insight below is worked out by Orbit for every supporter. Click one to read it in the Field Guide.
Everyone whose Donor Status is Active: the main list of current givers for thank-yous and appeals, and the entry point of the Dynamic Ask journey.
A split sends each person down one branch of a journey, so the message fits them. It is part of The Dynamic Ask Appeal.
Open Audiences, start a new audience and add each rule shown above. Build an audience by hand walks you through it.
Learn Mission is a free course. The audiences part shows you how to build, read and tidy a list like this one, and the campaigns part how a journey uses it.
Tell us who you are and what you need. An Apteco Architect gets your request and gets in touch to set it up with you.
Clients, partners and Apteco offices are all welcome.
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