Split built for a campaign journey
Supporters whose usual gap between gifts is about a month or less: a monthly rhythm, whether or not they have signed up.
Sample charity: the people and numbers in these screens are made up, so the picture shows the tool, not a result.
The audience is locked because 2 other items depend on it.
Split
A split sends each person down one branch of a journey, so the message fits them.
Each insight below is worked out by Orbit for every supporter. Click one to read it in the Field Guide.
Supporters whose usual gap between gifts is about a month or less: a monthly rhythm, whether or not they have signed up.
A split sends each person down one branch of a journey, so the message fits them. It is a building block other lists start from.
Open Audiences, start a new audience and add each rule shown above. Build an audience by hand walks you through it.
Learn Mission is a free course. The audiences part shows you how to build, read and tidy a list like this one, and the campaigns part how a journey uses it.
Tell us who you are and what you need. An Apteco Architect gets your request and gets in touch to set it up with you.
Clients, partners and Apteco offices are all welcome.
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