Seed list built for a campaign journey
Loyal donors who are still active: the seed that Find Look-alikes learns from to find more people like your best.
Sample charity: the people and numbers in these screens are made up, so the picture shows the tool, not a result.
It includes people whose Donor Development Stage is Loyal AND whose Donor Status is Active; nothing is excluded. These are the best current donors, used as the 'seed' list for finding look-alikes (other people who look like them and could become great donors too).
Seed list
A seed list is a starting list that another list, or a look-alike model, is built from.
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pathway runs it
The journeys this list feeds, and what each one does with it.
Each insight below is worked out by Orbit for every supporter. Click one to read it in the Field Guide.
Loyal donors who are still active: the seed that Find Look-alikes learns from to find more people like your best.
A seed list is a starting list that another list, or a look-alike model, is built from. It is part of Look-alikes: More People Like Your Best.
Open Audiences, start a new audience and add each rule shown above. Build an audience by hand walks you through it.
Learn Mission is a free course. The audiences part shows you how to build, read and tidy a list like this one, and the campaigns part how a journey uses it.
Tell us who you are and what you need. An Apteco Architect gets your request and gets in touch to set it up with you.
Clients, partners and Apteco offices are all welcome.
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