Repeat Retention (Donors who have given 3 or more times) · Audience rules The rules tab: one rule under Includes, Number of Lifetime Donations at the repeat-giver mark, and nothing under Excludes. It gathers loyal repeat givers, a good list for thank-yous and a monthly giving ask.Repeat Retention (Donors who have given 3 or more times) · Audience rules The rules tab: one rule under Includes, Number of Lifetime Donations at the repeat-giver mark, and nothing under Excludes. It gathers loyal repeat givers, a good list for thank-yous and a monthly giving ask.
Sample charity: the people and numbers in these screens are made up, so the picture shows the tool, not a result.
Who is in it
These are loyal repeat givers, so they are a good list for thank-you messages and for asking them to become monthly donors.
These are loyal repeat givers, so they are a good list for thank-you messages and for asking them to become monthly donors.
Split
A split sends each person down one branch of a journey, so the message fits them.
Questions people ask
Who is in the Repeat Retention (Donors who have given 3 or more times) audience?
Loyal repeat givers with three or more gifts: for thank-yous, and the pool Previous Bike All Winter leaves out.
What is Repeat Retention (Donors who have given 3 or more times) for?
A split sends each person down one branch of a journey, so the message fits them. It is a building block other lists start from.
How do I build it in Apteco Orbit?
Open Audiences, start a new audience and add each rule shown above. Build an audience by hand walks you through it.
Learn Mission is a free course. The audiences part shows you how to build, read and tidy a list like this one, and the campaigns part how a journey uses it.
Build it yourself
Start with these stops, then read more in the Apteco Help Hub.