Split built for a campaign journey
Donors in the Critical Cliff Edge band, closest to stopping: the branch of Catch Them Before They Lapse that gets a personal call.
Sample charity: the people and numbers in these screens are made up, so the picture shows the tool, not a result.
A helper audience used to split a campaign journey so the most at-risk donors get their own path: Pathway split - Cliff Edge Critical. It includes anyone in the Critical Cliff Edge Band (a rating of how close a donor is to stopping); nothing is excluded.
Split
A split sends each person down one branch of a journey, so the message fits them.
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pathway runs it
The journeys this list feeds, and what each one does with it.
Each insight below is worked out by Orbit for every supporter. Click one to read it in the Field Guide.
Donors in the Critical Cliff Edge band, closest to stopping: the branch of Catch Them Before They Lapse that gets a personal call.
A split sends each person down one branch of a journey, so the message fits them. It is part of Catch Them Before They Lapse.
Open Audiences, start a new audience and add each rule shown above. Build an audience by hand walks you through it.
Learn Mission is a free course. The audiences part shows you how to build, read and tidy a list like this one, and the campaigns part how a journey uses it.
Tell us who you are and what you need. An Apteco Architect gets your request and gets in touch to set it up with you.
Clients, partners and Apteco offices are all welcome.
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