New Donors Retained this Year

Split built for a campaign journey

Last year's new donors who gave again this year: compared with New Donors Last Year, it gives the first-year retention rate.

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New Donors Retained this Year · Audience rules, in Apteco Orbit: The rules tab: two rules under Includes, first gift made during last year and another gift since then. — **New Donors Retained this Year · Audience rules** The rules tab: two rules under Includes, first gift made during last year and another gift since then. Set beside New Donors Last Year, it shows what share of new donors stayed.

Sample charity: the people and numbers in these screens are made up, so the picture shows the tool, not a result.

Who is in it

Last year's new donors who gave again this year: compared with New Donors Last Year, it gives the first-year retention rate.

Split

A split sends each person down one branch of a journey, so the message fits them.

Questions people ask

Who is in the New Donors Retained this Year audience?

Last year's new donors who gave again this year: compared with New Donors Last Year, it gives the first-year retention rate.

What is New Donors Retained this Year for?

A split sends each person down one branch of a journey, so the message fits them. It is a building block other lists start from.

How do I build it in Apteco Orbit?

Open Audiences, start a new audience and add each rule shown above. Build an audience by hand walks you through it.

Learn Mission is a free course. The audiences part shows you how to build, read and tidy a list like this one, and the campaigns part how a journey uses it.

Build it yourself

Start with these stops, then read more in the Apteco Help Hub.

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