Split built for a campaign journey
Supporters whose usual giving season is coming up: the branch of Right Month, Right Ask that gets the early message.
Sample charity: the people and numbers in these screens are made up, so the picture shows the tool, not a result.
A helper audience used to split a campaign journey by timing: Pathway split - Approaching Season. It includes anyone whose Contact Window Status is Approaching Season (their usual time to give is coming up); nothing is excluded.
Split
A split sends each person down one branch of a journey, so the message fits them.
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pathway runs it
The journeys this list feeds, and what each one does with it.
Each insight below is worked out by Orbit for every supporter. Click one to read it in the Field Guide.
Supporters whose usual giving season is coming up: the branch of Right Month, Right Ask that gets the early message.
A split sends each person down one branch of a journey, so the message fits them. It is part of Right Month, Right Ask.
Open Audiences, start a new audience and add each rule shown above. Build an audience by hand walks you through it.
Learn Mission is a free course. The audiences part shows you how to build, read and tidy a list like this one, and the campaigns part how a journey uses it.
Tell us who you are and what you need. An Apteco Architect gets your request and gets in touch to set it up with you.
Clients, partners and Apteco offices are all welcome.
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