Split built for a campaign journey
Event regulars who have not come to anything in a year: the stand-in for members when a system has no membership table.
Sample charity: the people and numbers in these screens are made up, so the picture shows the tool, not a result.
It starts with people who came to 3 or more events. A fundraiser uses this to find regulars who quietly stopped showing up.
The same audience with Excludes open. It takes out anyone who came to an event in the last 12 months.
Split
A split sends each person down one branch of a journey, so the message fits them.
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pathway runs it
The journeys this list feeds, and what each one does with it.
Event regulars who have not come to anything in a year: the stand-in for members when a system has no membership table.
A split sends each person down one branch of a journey, so the message fits them. It is part of Members Who Stopped Showing Up.
Open Audiences, start a new audience and add each rule shown above. Build an audience by hand walks you through it.
Learn Mission is a free course. The audiences part shows you how to build, read and tidy a list like this one, and the campaigns part how a journey uses it.
Tell us who you are and what you need. An Apteco Architect gets your request and gets in touch to set it up with you.
Clients, partners and Apteco offices are all welcome.
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