Split built for a campaign journey
Supporters whose suggested next step is major-gift cultivation: the Monday Call List branch for the major gifts team.
Sample charity: the people and numbers in these screens are made up, so the picture shows the tool, not a result.
A helper audience used to split the Monday journey and send people to the major gifts team: Pathway split - Monday major gifts. It includes anyone whose Primary Action Flag (their suggested next step) is Major gift cultivation or Major gift conversation; nothing is excluded.
Split
A split sends each person down one branch of a journey, so the message fits them.
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pathway runs it
The journeys this list feeds, and what each one does with it.
Each insight below is worked out by Orbit for every supporter. Click one to read it in the Field Guide.
Supporters whose suggested next step is major-gift cultivation: the Monday Call List branch for the major gifts team.
A split sends each person down one branch of a journey, so the message fits them. It is part of The Monday Call List.
Open Audiences, start a new audience and add each rule shown above. Build an audience by hand walks you through it.
Learn Mission is a free course. The audiences part shows you how to build, read and tidy a list like this one, and the campaigns part how a journey uses it.
Tell us who you are and what you need. An Apteco Architect gets your request and gets in touch to set it up with you.
Clients, partners and Apteco offices are all welcome.
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