New Donors Last Year

Seed list built for a campaign journey

Supporters whose first gift was last year: the group a first-year retention rate is measured on.

New Donors Last Year · Audience rules, in Apteco Orbit: The rules tab: one rule under Includes, first gift made during last year, and nothing under Excludes. — **New Donors Last Year · Audience rules** The rules tab: one rule under Includes, first gift made during last year, and nothing under Excludes. It is the starting group for checking how many new donors come back and give again.

Sample charity: the people and numbers in these screens are made up, so the picture shows the tool, not a result.

Who is in it

The audience is locked because 1 other item depends on it. It is the starting group for checking how many new donors give again.

Seed list

A seed list is a starting list that another list, or a look-alike model, is built from.

Questions people ask

Who is in the New Donors Last Year audience?

Supporters whose first gift was last year: the group a first-year retention rate is measured on.

What is New Donors Last Year for?

A seed list is a starting list that another list, or a look-alike model, is built from. It is a building block other lists start from.

How do I build it in Apteco Orbit?

Open Audiences, start a new audience and add each rule shown above. Build an audience by hand walks you through it.

Learn Mission is a free course. The audiences part shows you how to build, read and tidy a list like this one, and the campaigns part how a journey uses it.

Build it yourself

Start with these stops, then read more in the Apteco Help Hub.

Start the course

Request this audience

Tell us who you are and what you need. An Apteco Architect gets your request and gets in touch to set it up with you.

Clients, partners and Apteco offices are all welcome.

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