Welcome: the first 30 days

The Welcome journey starts from the New supporters audience. Read it top to bottom:

1. Welcome and thank you email, straight away.
2. A 3 day wait, then the Contact preference email.
3. Another 3 days, then an Audience Split on contact preference: people who prefer Direct Contact go to a file (a call or letter list) and on to the events calendar; people who prefer Email get the Get involved email.
4. After 7 days, an Interaction Split called Interest request reads what they clicked: Volunteering, Fundraising, Legacy, or Everyone Else (who get Donations matter). Unsubscribed and Bounced exit.
5. Each interest branch sends its own email, then a Path Redirect to the Events calendar loop: a What's coming up? message (file or email, by preference), a 1 month wait, then exit.

A Triggered Event block, Event interest, sits beside the main path: when a supporter registers interest, they get an Interest thank you and exit that branch.

How to use it. Point the Target Segment at your own new-supporter audience (first gift or sign-up in the last 30 days, like the Field Guide's First 90 Days). Replace the five emails with your templates: keep the order, keep the 3-day gaps. The Interaction Split is the clever part: the link each person clicks decides the next email, so write the Get involved email with one clear link per interest. Run it on a schedule so each day's new supporters enter on their own.