Pick your pathway

Stop 56 of 58 · about 8 minutes

Which whole journey will you run, start to finish? Every Mission pathway follows the same arc: data in several places, joined into one person, an insight, an audience, a journey that acts on time, and something that comes back onto the record.

Do this stop in the course Read the lesson

The First 90 Days, built in Orbit, from the top: a thank-you on day 0, a call for the largest first gifts on day 2 and an impact story on day 14. Further down come the same story in Meta ads on day 30, a second ask on day 60 and a short text on day 65. Open full size

Sample charity: the people and numbers in these screens are made up, so the picture shows the tool, not a result.

The lesson

Pick one of these four. Each is in the Field Guide with every step. Your choice shapes the next two stops.

The four pathways

The First 90 Days The weeks after a first gift decide whether there is a second one. Audience: Second Gift Push.
From Guest to Giver Turn every event into the start of a relationship. Audience: Event guests who never gave.
Volunteers Who Have Never Given They already give their time. Thank them for it before you ask for anything else. Audience: Volunteers Who Have Never Donated.
Catch Them Before They Lapse Each supporter's own giving rhythm says when they are slipping. Act inside the window, not at year end. Audience: Lapse Prevention.

Watch this stop · about a minute

More of it in Orbit

From Guest to Giver, built in Orbit: a personal call on day 7, then a first ask by email on day 21, tied to what they saw at the event. Anyone who gives leaves the campaign. Open full size

Volunteers Who Have Never Given, built in Orbit, from the top: a thank-you that names their hours on day 0, a story about what volunteers made possible on day 14 and a first gentle ask on day 28. Further down, Meta ads reach anyone who didn't open the story. Open full size

Catch Them Before They Lapse, built in Orbit, from the top: a split by Cliff Edge band. Critical goes on a call list for a thank-you call with no ask; Urgent gets an impact email, then a text if they didn't open it. Further down, a printed update follows. Open full size

Your turn, in Field Guide

In the Field Guide, open your pathway and read every step, including the last line about what comes back.
Open its audience on the Audiences tab and read the suggested next step.

Quick check

Which pathway did you pick, and who is its audience at your organization?

Write your answer in the course; it stays in your browser.

Need a hint?

The First 90 Days if second gifts are your worry. From Guest to Giver if you run events. Volunteers if you have volunteer data. Catch Them Before They Lapse if retention is slipping.

Why it matters

One pathway, run well, is the proof your team needs that this works.

Read on

Pathways on this stop

Do this stop yourself

It is stop 56 of 58. Open it in the course, or start from the beginning.

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All of Capstone

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