Flags, scores and rhythms

Mission's scores are built from simple pieces.

• Flags are yes-or-no questions, stored as 1 or 0. Volunteer Flag. Event Participant Flag. Second Donation Within 90 Days.
• Scores add flags together. Sleeping Giant Score adds five checks, like giving in 3 or more different years and a latest gift 25% above their average. A score of 3 or more out of 5 makes someone a Sleeping Giant: a supporter already acting like a major donor.
• Rhythms compare each person to their own pattern. Rhythm Drift Score divides the days since someone's last gift by their usual gap. Under 1 is on rhythm, 1 to 1.4 is drifting, 1.5 to 1.9 is overdue, and 2 or more means they have gone quiet. Predicted Days To Lapse says how many days they have before they cross their own lapse point, and Cliff Edge Band sorts that into urgency. Critical and Urgent need action first.
• Weighted scores count urgent signals more. Action Clock Score rolls nine signals into one urgency number, banded Critical, High, Moderate and Low, and Primary Action Flag says what to do for each person this week: a call, a thank-you, an upgrade ask, a monthly giving ask.

Because every formula is open, every score can be tuned to fit you.