Stop 12 of 58 · about 10 minutes
Where is each supporter on their journey with you, and who is about to slip?* First gifts made on giving platforms arrive in batches, so the thank-you waits until someone imports them and notices. By then the window for a second gift is closing.
Sample charity: the people and numbers in these screens are made up, so the picture shows the tool, not a result.
Donor Development Stage places each supporter on a path, using how many gifts they have made and how recently:
A funnel chart shows how many people make it from one stage to the next. Watch the step from New Donor to Developing. That is the second gift, and it is where many supporters quietly slip away.
Two insights time it: Days To Second Donation, and Second Donation Within 90 Days, which is 1 for anyone who gave again inside 90 days. The Field Guide's First 90 Days pathway is built on them.
Answer: Established
Answer: Lapsed First Gift
Answer: 1
Count the gifts first, then check how recent. Inside 90 days flips the flag to 1.
See every supporter's stage and you can walk each one toward their next gift on purpose.
* Standard definition. Your Orbit Admin or Apteco can change it to fit you.
Learn Mission is a free course. You read a little, do it yourself, then answer one quick check. Orin, the assistant in Orbit, walks with you. Your progress stays in your browser.
It is stop 12 of 58. Open it in the course, or start from the beginning.
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