Volunteer Insights

Volunteer Insights counts volunteers and their hours. A volunteer is a person with a timesheet, counted once however many shifts they work, and hours are the hours on their timesheets. Four tabs:

• Overview: Unique Volunteers, Total Hours, Avg Volunteer Hours, Return Rate, Donor Conversion (the share of volunteers who become donors), Participants That Volunteer and Total Time Value Donated. Charts: the Volunteer Participation Trend by quarter and event type, Volunteer Age Distribution, Engagement Segments, and a Volunteer Activity table for the top 100 events.
• This Year: active volunteers, hours and average hours this year, Retention Rate (last year's volunteers who came back this year), Recruitment Rate (this year's volunteers who are new), Volunteers Registered by Event, Volunteers to Attendees on upcoming events, Avg Days Registered before an event, Volunteer Hours by Event.
• Historic: the same without this year: unique volunteers and hours from before this year, a Retention Rate (of the year before last's volunteers, the share who came back last year), the trend by quarter, Top Volunteer Events - Historic, Hours by Event Type, Volunteer Hours Last Year.
• Volunteers: the people: One-Timers, Regular Volunteers, Super Volunteers, Lapsed Volunteer (last timesheet more than a year ago), Longest Serving Volunteer, Never Volunteered, Average Hours Per Volunteer over time, Age Band Distribution, Recruitment by first year, Top Volunteers by Hours, and the Volunteer vs Donor Overlap.

How to use it. Overview for the annual report (hours and time value). This Year, Volunteers to Attendees, when staffing an event. Volunteers, the overlap chart, every quarter: volunteers who have never given are the Field Guide's Volunteers Who Have Never Given audience, and the stop you did in Part 4 shows how to build it.